August 21, 2025 | New at BCG

BOSTON—Boston Consulting Group (BCG) today announced that it has achieved the Amazon Web Services (AWS) Generative AI Services Competency. This designation recognizes BCG’s expertise in delivering GenAI solutions at scale for clients, and represents the next step in the firm’s ongoing strategic collaboration with AWS.

The AWS Generative AI Services Competency is awarded to partners that demonstrate:

  • A proven track record of implementing GenAI solutions for enterprise clients using AWS technologies
  • Deep technical expertise, validated through AWS’s technical evaluation process
  • A commitment to responsible AI practices—embedding fairness, privacy, transparency, and ethics into all AI solutions
  • Specialization in applying GenAI across business strategy, operating models, and large-scale transformation programs

As a recognized partner, BCG joins a select group of organizations with validated capabilities in designing and deploying GenAI solutions.

“BCG is proud to achieve the AWS Generative AI Services Competency,” said Stephen Robnett, a BCG managing director and partner. “As a strategic alliance partner, this recognition from AWS reflects how we’re working together to help clients apply generative AI in ways that genuinely move the needle for their business.”

“BCG has consistently demonstrated its ability to deliver measurable results by combining strategic insight, deep industry knowledge, and functional expertise with AWS’s generative AI technology,” said Matt Yanchyshyn, VP of AWS Marketplace and Partner Services at AWS. “This competency recognition marks another step forward in our collaboration to help clients realize the transformative potential of generative AI.”

Enabling Scalable GenAI Impact for Clients

This achievement further strengthens the BCG and AWS relationship, enabling the firms to jointly deliver scalable, secure, and responsible GenAI solutions. Clients will benefit from:

  • Faster access to enterprise-grade GenAI tools and services built on AWS technologies
  • Joint transformation programs that integrate BCG’s industry and functional expertise with AWS’s scalable GenAI solutions
  • Responsible AI frameworks that balance innovation with risk management
  • Accelerated time-to-impact across functions, including marketing, operations, and R&D

Together, BCG and AWS help organizations unlock high-impact business value by combining world-class strategy with deep technology expertise delivered through a practical approach that balances speed, precision, and real-world impact.

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact. 

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.