Should Companies Be “Tokenmaxxing”?

In Business Insider, BCG’s Sylvain Duranton discusses how AI is reshaping competitive advantage as firms start competing over the most efficient use of AI tokens. He explains that if organizations already measure token consumption as a proxy for AI usage, the next step is to measure how token consumption translates into productivity gains. “Companies have been competing from a strategic standpoint on resource allocation, and those resources were people and they were capital,” Duranton says. “I think tokens will be the next one.”