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Axios

AI Investment Grows as Communications Transformation Lags

In Axios, BCG’s Global Chief Communications Officer Russell Dubner discusses why many communications functions are lagging in scaling AI beyond the pilot phase, drawing on a BCG study of more than 200 corporate affairs and communications leaders. Nearly one in four respondents say that they will dedicate at least 10% of their budget to AI tools in 2026, but 88% report that they are not fully prepared to lead an AI transformation for their function.