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The Next Chapter: Decoding The Future Of FMCG In Southeast Asia

Jason Moy Prashant Choudhary Imelda Wongso Michelle Ng

The fast-moving consumer goods (FMCG) landscape in Southeast Asia is undergoing significant transformation, as a result of changing consumer demands, an ever-changing retail landscape, and heightened competition across local, regional, and global players.

Underscoring these developments are the evolving technological advancements over the years, which have given rise to fundamentally new consumer engagement and business models. Without a doubt, the landscape is continually changing, presenting challenges and opportunities for the region.

This new report explores the extraordinary potential of the regional FMCG sector through three key lenses: (1) Winning with the New Consumer, (2) Navigating the Complex Channel Landscape, and (3) Thriving in Hyper-Competitive Environment, by looking at opportunities and challenges, and how FMCG stakeholders can adeptly navigate, adapt, and thrive amidst this vibrant and dynamic landscape.

Download the full report