In the face of rising geopolitical tensions and ongoing US trade pressures, major ASEAN economies — including Indonesia, Malaysia, Singapore, Thailand, and Vietnam — have continued to show resilience in the first half of 2025.
The UOB ASEAN Consumer Sentiment Study 2025 offers valuable insights drawn from 5,000 consumers across diverse demographic segments in the region. Developed in partnership with UOB, this comprehensive study sheds light on evolving consumer sentiment, shifts in shopping behaviour, and changes in budget priorities.
Explore the key findings and discover what’s shaping consumer confidence across ASEAN.