In Malaysia, the most important decisions begin at home. Yet the dynamics behind those decisions – who leads, who compromises, and what families are willing to sacrifice – tell a more complex story.
These negotiations happen daily in Malaysian households, and they're at the heart of 'MY Family: Understanding How Malaysian Families Make Decisions'.
The follow-up to BCG's 'MY Impian: Uncovering the Malaysian Dream', MY Family draws on a nationally representative survey of over 1,500 households to examine their priorities and trade-offs, and what happens when individual aspirations meet the realities of family life. Because while dreams belong to individuals, decisions belong to families.
For businesses and policymakers, the report offers a lens into:
- The top priorities of Malaysian families
- Decision-making roles within the family unit
- How families spend on healthcare, education, and travel
- The four archetypes of the Malaysian family, and what they mean for those designing products, services, and policies that serve them