Three common misconceptions are holding B2B sales organizations back from using advanced analytics and driving much-needed revenue and productivity growth.
Alfonso Abella
Managing Director & Senior Partner, BCG X; Global Lead, Deep Customer Engagement AI MadridEducation
- MBA, INSEAD
- MSc, telecommunications, Center for Telecommunications Research, King's College London
- Bachelor’s degree, telecommunications engineering, Universidad Politécnica de Madrid
Alfonso Abella is the global leader of Deep Customer Engagement AI by BCG X, a cutting-edge solution that enables hyper-personalized end-to-end customer management. Under his leadership, this transformative approach has helped companies unlock up to 40% more lifetime value from their client portfolios by transforming how they engage with and manage customer relationships. Alfonso has been at the forefront of driving AI, GenAI, and digital transformations in customer value management, sales, and customer service for B2B and B2C clients.
Since joining BCG in 2002, Alfonso has worked extensively with clients across different subscription services, including energy, telco, tech, banking, and insurance. His expertise spans the whole customer life cycle, from acquisition and sales to pricing and servicing to loyalty and churn management. On top of these AI-driven transformations, Alfonso has led numerous projects on strategy and business plans, corporate development processes, regulatory strategy, organizational structure, efficiency programs, and change management.
