Managing Director & Partner; Global Leader, Global Advantage Practice
Singapore
Aparna Bharadwaj
Aparna Bharadwaj is Boston Consulting Group’s global leader for the Global Advantage practice. She is also a core member of BCG’s Marketing, Sales & Pricing and Public Sector practices. Previously, Aparna led the firm’s Center for Customer Insight globally in 50 markets.
Aparna has extensive experience working on the topic of economic development, digital economy, trade, productivity, and future skills across ASEAN (the Association of Southeast Asian Nations) . She has worked with many public sector clients, including ministries and government agencies; and is a specialist in emerging market dynamics and ecosystems, having worked in several global markets.
Aparna has over two decades of experience in globalization, economic development, market acceleration and business insights in a wide variety of industries. In emerging markets around Asia, she has expertise in growth strategy, customer analytics, route-to-market, sales and distribution excellence, and portfolio analysis.
Prior to joining the firm, Aparna held several leadership roles at Coca-Cola, including in brand management and trade marketing.
Consumers think far more about AI than business leaders imagine. And while the technology is polarizing, people are far more excited than concerned. Jessica Apotheker and Aparna Bharadwaj discuss the paradigm-shifting impact of AI and GenAI.
Satvinder Singh, ASEAN’s deputy secretary-general, outlines a knowledge initiative that positions the association’s ten member nations for a new era of cooperation and growth.
Aparna Bharadwaj, a BCG managing director and partner, discusses the surprising findings from BCG’s research into what motivates consumer choice around the world.
Aparna Bharadwaj, a managing director and partner and the global leader of BCG’s Center for Customer Insight, discusses how TikTok is supporting brands by tapping into the "shoppertainment" trend—and how businesses can leverage it.