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Headshot of BCG expert Basir Mustaghni Managing Director & Partner

Basir Mustaghni

Managing Director & Partner Frankfurt
多くの組織は、営業にAIを活用するほど十分なデータがない、あるいは、まず基本的なことに焦点を絞るべきだと考えていますが、これは神話です。私たちのアプローチでは、組織が利用できるデータと、関連するユースケースのコレクションを組み合わせて活用し、AIとデータを重視した営業を推進します。

Education

  • Basir has studied Computer Science and Business Administration at the University of Technology in Darmstadt, Germany as well as at the Harvard Business School
  • Basir holds a PhD in finance from the University of Technology in Dortmund, Germany

Basir joined the Frankfurt office of The Boston Consulting Group in April 2007. He is a member of BCG's Marketing, Sales & Pricing (MSP) practice.

Within the MSP practice, Basir focuses on digital go-to-market with deep experience in omni-channel, eCommerce, eEnabled Sales, next-generation sales, digital marketing, and digital transformation. Basir serves international clients across various industries, with a focus on consumer goods, industrial goods, health care, and TMT.

Prior to joining BCG, Basir worked for IBM and in the startup space in the Silicon Valley.