Activewear growth is stabilizing, but wellness is booming. BCG’s survey of more than 2,000 consumers reveals where brands can tap into the next wave of growth.
Education
- MBA, Stanford University School of Business
- BA, Pomona College
Emily Sunderland is a core member of Boston Consulting Group's Consumer practice focused on fashion and retail. She works with brands from mass market to premium/luxury. She has extensive experience with value creation work at both public and privately held companies, bringing expertise in driving growth and deepening consumer engagement.
Emily has considerable experience in enterprise strategy, brand positioning, consumer insights, end-to-end merchandising strategy and operating models, pricing and promotions, corporate development, and driving large scale transformation.
