Partner & Director, Customer Centricity
Gabriela (Gaby) Barrios is the lead expert for the Center for Customer Insight in the Americas and a core member of the Consumer, Global Advantage, and Marketing, Sales & Pricing practices at Boston Consulting Group.
Since joining BCG in 2007, Gaby’s work has focused on Demand Centric Growth in the retail, consumer packaged goods, restaurant, hospitality and financial services industries.
She helps project teams design and execute consumer insight research, interpret results, and ensure full and appropriate integration into recommendations to clients. Gaby also contributes to other activities, such as the development of new research approaches, vendor qualification and management, training of BCG's consulting staff, and conducting proprietary consumer research projects.
Prior to joining BCG, Gaby was a manager with FTI consulting.
A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.
BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
BCG's Gaby Barrios explains that to build better brands, companies must look beyond gender-based marketing.
A new global survey reveals patient priorities around engagement, innovation and impact, and how pharma companies can benefit by becoming more patient centric.
Our most recent survey of consumer attitudes around the world reveals some striking generational differences in expectations about future spending.
BCG offers a single methodology with which to manage the entire customer journey, from prepurchase to consumption, rooted in a deep understanding of consumer demand.
B2B mobile leaders are already building stronger, deeper, and more lasting customer relationships that will make it difficult for laggards to regain lost ground.
An approach called demand-centric growth helps companies boost revenues and profits and reverse declining sales and margins. It can be applied wherever consumers make choices.