
Education
- MBA, The Wharton School, University of Pennsylvania
- BS, Aerospace Engineering, University of California, Los Angeles
Matt Kropp is a core member of Boston Consulting Group's Marketing, Sales & Pricing practice and CTO of BCG X, the firm's tech build and design unit. Matt leads BCG's GenAI work in North America, as well as globally for the Marketing, Sales, & Pricing practice.
Before joining BCG, Matt spent 15 years as a technologist and entrepreneur, establishing four successful internet services and software companies. His entrepreneurial ventures included technology consulting firms, a medical informatics software company, and a digital freight marketplace.
In addition to his current deep focus on GenAI, Matt's expertise includes B2B pricing strategy for tech, software, semiconductors, and industrial goods, digital transformation (including cloud migration), digital product innovation, the future of transportation and logistics, and turnaround programs and large-scale business transformations.
Beyond his professional pursuits, Matt actively contributes to social causes on educational equity. He serves on the board of North Bridge Academy, a non-profit independent school in Marin County dedicated to providing education to students with dyslexia.