San Francisco - Bay Area
Neeru Ravi is a core member of Boston Consulting Group’s Consumer and Climate & Sustainability practices. She is the lead for alternative proteins in North America. Since joining the firm in 2015, Neeru has worked with BCG with clients in the UK and the US. Her functional focus has been on consumer insights, consumer segmentation, growth strategy development, consumer-centric sustainability, and alternative proteins.
Neeru leads the Green Team for the San Francisco office. The team focuses on consumer actions to address climate change, particularly diet change. In that capacity, she has led numerous panel discussions with CEOs from alternative protein companies.
Alternative dairy products have appealed to mainstream consumers more successfully than alternative meats have. Here’s how companies of both kinds can step up their marketing.
The US care economy is broken. Getting it right is vital to economic prosperity and societal well-being.