Pierre Dupreelle is the global leader for customer behavior at Boston Consulting Group. He is a member of BCG’s Center for Consumer Insight; the Consumer practice; the Marketing, Sales & Pricing practice; as well as the Demand Centric Growth (DCG) team.

Pierre has extensive experience working with clients in the consumer packaged goods, and fashion and luxury sectors. He has helped numerous organizations address key issues related to marketing and branding strategy, segmentation, customer journeys, and customer-centric transformation.

Over the course of his career, Pierre has led efforts to create global growth strategies, optimize portfolio strategies, and reenergize brand positioning for a wide range of companies. He has helped clients identify and quantify new customer-decision journeys and their implications for the brand.

Prior to joining BCG, Pierre was the North American president of Kantar Vermeer in North America, a WPP marketing consultancy that was named one of the Fastest Growing Firms by Consulting Magazine, where he directed client engagements focused on insight-led growth strategy. 


  • Master’s degree, HEC School of Management
  • JD, International Business Law, Université Panthéon Sorbonne (Paris I)
  • Master's degree, International Business Law, Université Panthéon Assas (Paris II)