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    ダイナミックな市場においては、イノベーションは優位性の源泉であるだけでなく、生き残りの鍵ともなります。コロナ禍による大きな環境変化のなか、経営アジェンダにおけるイノベーションの位置付けも大きく高まっています。
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    BCGカーボンニュートラル実践経営
    各国のダイナミクスの中で日本や日本企業がカーボンニュートラルにどう対峙するべきか、ヒントを提示するとともに、企業が描くカーボンニュートラルへのロードマップを3つのステップ、10の取り組みに分け、事例をまじえて解説します。
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    BCGが読む経営の論点2022
    アフターコロナを見通し、経営をさらに進化させるために何をすべきか。進展する構造変化の本質と企業経営が目指す方向性について、業界を問わず必須のポイントを提示したうえで、9つの業界の論点をより具体的に示します。

In this video, BCG’s Rich Hutchinson explores the benefits that can be realized when marketing and sales transformation is done well.

Richard Hutchinson leads Boston Consulting Group’s Social Impact (SI) practice globally. 

Since joining BCG in 1993, Rich has largely focused on enhancing marketing, pricing, and commercial capabilities for clients across a range of industries, including health care, industrial goods, consumer goods, travel and tourism, and transportation. 

He also has a long history of deep engagement in BCG’s SI work, including leading BCG’s global partnership with Yunus Social Business. Rich has played a key role driving BCG’s thought leadership across a wide range of SI topics as well, from addressing climate change to eliminating Hepatitis C. 

Throughout his client work, Rich drives bottom-line impact through the creation of new go-to-market strategies, superior execution tactics, and the development of organizational commercial capabilities. 

Passionate about building both BCG and great BCG teams, Rich has held a number of previous leadership positions including global leader of the firm’s Marketing, Sales, and Pricing practice, founder and leader of BCG's Pricing Enablement Center, BCG's global Chief of Staff, and member of both BCG's Operating and Executive Committees.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Harvard Business School
  • BA, Stanford University

HONORS AND AWARDS

  • Harvard Business School Baker scholar, 1997

Publications and Videos

Six Steps to a Sustainability Transformation - rectangle

サステナビリティ・トランスフォーメーションへの6つのステップ

真にサステナブルな事業へと変革して優位性を構築するには、ESG視点を事業のあらゆる要素に組み込むとともに、ビジネスとしての価値を獲得することが求められます。
How Tech Offers a Faster Path to Sustainability

How Tech Offers a Faster Path to Sustainability

Twentieth-century technology got us into the climate change conundrum. Can 21st-century data and digital technology help us get out of it?
Use AI to Measure Emissions—Exhaustively, Accurately, and Frequently

Use AI to Measure Emissions—Exhaustively, Accurately, and Frequently

Despite good intentions, companies say they are struggling to cut their emissions in line with targets. Their inability to measure appropriately is the leading roadblock.
Six Steps to a Sustainability Transformation - rectangle

Six Steps to a Sustainability Transformation

Efforts by companies to transform their business to become truly sustainable will disrupt industries and yield new growth opportunities. But successful transformations won’t be easy.

The Coming Era of Sustainability Scarcity
Systems Thinking Powers Bionic Success

Systems Thinking Powers Bionic Success

Why do digital natives grow into the world’s most valuable companies seemingly overnight while the world’s largest legacy companies achieve only incremental digital progress?
sustainability-north-star-rectangle.jpg

Sustainability Is Our North Star

With social impact a key lens for all our engagements at BCG, we can work with organizations to ensure their own future while they help to secure the future of our planet.

BCG's Social Impact Theory of Change

At BCG, we are developing a rigorous approach to solving the world's toughest challenges. Our theory of change holds that we can drive change directly—by implementing profitable solutions and incentivizing solutions that are not profitable—and enable change indirectly—by directing capital and shaping ecosystems to encourage innovation.

Reduce Carbon and Costs with the Power of AI

Reduce Carbon and Costs with the Power of AI

Artificial intelligence has the potential to reduce companies’ greenhouse gas emissions and cut costs by monitoring their carbon footprint and then reducing it through increased efficiency.
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Doing Good to Grow Beyond Great

In a world in turmoil, the private sector can make a positive impact in the fight against climate change and inequality, securing companies’ long-term advantage in the process.

Drivers of Change

A High-Return Strategy for a Safer Reopening - Rectangle

A High-Return Strategy for a Safer Reopening

Protecting the vulnerable would provide societies with a path to contain the virus, reopen most businesses, and return to schools without reverting to lockdowns.
豊富な専門知識と幅広い経験