BCG in Greece

The question facing insurance COOs and CIOs today is how to transform their core system so it’s capable of scaling and capturing AI’s full benefits.

AI agents are starting to shop on consumers’ behalf. The digital flywheel that has driven retail growth must now serve agents as well as shoppers.

Traditional marketing wasn’t designed for an agentic world. The Composable Shelf bridges that gap, changing how campaigns are created while giving AI the context it needs to turn existing marketing resources into individualized customer interactions.

Our survey of more than 100 port and terminal leaders finds AI adoption is broad but proof is rare. Four moves can close the gap.