BCG at The Consumer Goods Forum Global Summit 2026

By invitation only

The evening will feature a closed-door conversation with Andrew Parker Rt Hon Lord Parker of Minsmere GCVO, KCB, Former Lord Chamberlain and Former Director General MI5. We look forward to a powerful discussion on how leaders can navigate rising complexity amid a rapidly shifting geopolitical landscape.

By invitation only

An action-oriented discussion on what leaders can do to boost resilience.

MODERATORS: Rich Lesser, Global Chair, BCG; Alejandro Navarro, Managing Director & Partner; and Shalini Unnikrishnan, Managing Director & Senior Partner, BCG

June 24 - 26 in the I-Zone during show hours

Visit us in the I-Zone and experience where strategic clarity meets applied AI. Connect with us for industry insights, meaningful conversations, idea exchange, and cross-sector partnerships across CPGs, retailers and manufacturers.

June 24, 3:20 – 3:50 PM CET 

FEATURING: Nicolas de Bellefonds, Managing Director & Senior Partner, BCG and Nicolai Skabo, Head of Sales, EMEA, OpenAI

As AI evolves from chatbots to intelligent agents, consumer and retail businesses are entering a new era of transformation. AI-first discovery, search, and agentic commerce are reshaping how consumers discover, evaluate, and purchase products, and increasingly influencing the buying journey and redefining customer relationships. Across the enterprise, AI is reshaping marketing, operations, customer service, product development and decision-making. This session explores how companies are scaling AI across both the consumer experience and the enterprise and what separates those capturing real value from those still trying to move beyond experimentation.

June 25, 10:10 – 10:40 PM CET

FEATURING: Nick Goad, Managing Director & Senior Partner; Arnaud Bassoulet, Managing Director & Partner; Ash Mehra, Former Chief Digital & Information Officer, Constellation Brands

Everyone is doing AI. Few are capturing its value. As the industry moves from experimentation to enterprise-wide deployment, a clear divide is emerging between leaders and the rest. Frontrunners are capturing value by augmenting existing technology and taking the time to rethink business processes before over-tooling. They commit to one agentic ecosystem and scale around it, moving the advantage from model to knowledge.

Grounded in a survey of ~40 consumer executives, the session explores in depth what it takes to move the needle in AI and gives CEOs a practical action guide to take back to their teams.

The Consumer Goods Forum Global Summit will take place from June 23-26, 2026.

The Global Summit will be held at the Austrian Center Vienna (ACV) in Vienna, Austria.

The Consumer Goods Forum Global Summit 2026 will feature CEOs and senior leaders from top consumer goods and retail companies, with speakers in AI, sustainability, and supply chains announced closer to the event.

The event schedule for the Global Summit includes four days of keynotes, panels, and networking beginning at 9 AM June 23. The conference concludes on June 26 following the final sessions and closing program.