July 1, 2026 | New at BCG

BOSTON—Boston Consulting Group (BCG) has been named a Leader in Innovation Consulting Services, according to a new report by Forrester Research, an independent research firm.

The Forrester Wave™: Innovation Consulting Services, Q2 2026 evaluated ten providers across 26 criteria based on the strength of their current offering and strategy. Providers were classified into three categories: Leaders, Strong Performers, and Contenders. BCG was one of only three providers identified as a Leader.

  • BCG received the highest score among all evaluated providers in the current offering category (4.62 out of 5.00).
  • At the criteria level, BCG received 5.0/5.0 ratings across 17 criteria, including Approach to AI-Powered Innovation, Delivery of AI-Powered Innovation, Innovation Strategy, Organizational Design, Talent and Skill Strategies, and People & Culture Change.

“We are proud to be recognized by Forrester as a leader in innovation consulting services,” said Justin Manly, a managing director and senior partner who leads growth and innovation for BCG globally. “AI is opening up extraordinary new opportunities for how companies build and scale ideas. Our people-first approach helps clients seize that moment and build the innovation capabilities they need to lead today and in the future."

In BCG’s vendor profile, Forrester stated the following:

  • Strategy. “BCG’s distinctive vision for the market sees agentic innovation systems becoming the key driver of measurable impact on P&L; it views AI-native operating models and governance as differentiators in the future.”
  • Capabilities. According to the report, “BCG’s practice blends a people-centric focus with bespoke development and the deployment of standardized accelerators, offering outstanding capabilities to deliver AI-powered innovation.”
  • Customer feedback. Forrester’s report stated that “...clients praise BCG for its dedication to understanding their culture and organizational specifics,” adding that “BCG does not shy away from challenging its clients’ assumptions to drive ambitious innovation targets.”

The report notes that BCG uses units including BCG X, BrightHouse, and the BCG Institute for client engagements.

Forrester’s evaluation concluded, “BCG is an ideal fit for clients with an ambitious innovation agenda that combines reimagining operating models and incorporating AI with a people-first mindset.”

Access the full Forrester report here.

Get BCG’s latest insights on innovation here.

Media Contact:
Eric Gregoire
gregoire.eric@bcg.com

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester’s objectivity here.

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