In Business of Fashion , BCG’s Matthew Kropp clarifies what an AI agent really is amid the hype around these tools. “Every tech company is out there saying that everything is an agent, and a lot of the things that they’re calling agents are not actually agents, at least by a technical definition,” Kropp says. He shares that while adoption may still be in the early stages, AI agents are already helping to transform business functions, such as customer support, marketing, and sales.
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Business of Fashion