In an age of declining consumer confidence, US fashion shoppers are evolving, but one thing is clear: they want their money’s worth. A new report from BCG and Women’s Wear Daily, Decoding Growth in Uncertain Times, examines how changing consumer preferences around quality, culture, and even AI are all reshaping fashion and luxury and determining where value is found.
The report is based on interviews with industry leaders and a survey of 4,000 consumers in the US, as well as insightful data gleaned from 9 million social media posts. It analyzes how people engage with the brands they wear and the many ways their shopping behaviors and spending habits are changing today.
Read the report and discover how these trends reflect a sophisticated consumer that is developing a deeper connection with the brands they wear.
