Retailers, ready the sleigh for a fast ride! A late Thanksgiving leaves 5 fewer peak holiday shopping days; meanwhile, the election will divide consumer attention. Retailers and brands will need to think differently about the holiday season this year to win the consumer.

Education
- MBA, honors, The Wharton School, University of Pennsylvania
- BSc, honors, economics, University of Warwick
As a core member of Boston Consulting Group's Consumer practice, Mrin Nayak leads the firm's work in fashion and luxury (apparel, footwear, sportswear, luxury, accessories, department stores, and specialty fashion retail) for North America. She works with leading corporates and private equity firms on topics including value creation strategy, growth strategy, customer insight, merchandising, transformation, digital and AI, and cost excellence. She has recently worked with clients in specialty retail, department stores, apparel, footwear, accessories, luxury and beauty.
Before coming to BCG, Mrin was Associate Vice President for Consumer M&A Investment Banking at Barclays.