Christian Gruß

Christian Gruß joined Boston Consulting Group in 2010. He is a lead member of BCG TURN, the firm’s special unit that helps organizations transform, change their trajectories, and turn upside potential into radical performance gains. Christian has led a number of complex strategic and operational transformations in various industries. He is skilled at delivering short-term impact for companies facing challenges. In addition, he designs successful implementation plans to realize strategic, operational, organizational, and financial results.

Before joining BCG, Christian worked for Roland Berger, where he specialized in turnarounds, specifically for clients experiencing various forms of distress.

AREAS OF EXPERTISE

EDUCATION

MBA, University of Manheim/Simon Fraser University
BBA, Universitat Autònoma de Barcelona

Publications and Videos

Lessons in Resilience from Companies That Were Down but Never Out

Some struggling organizations had transformations underway when the pandemic hit. Instead of scaling back their aspirations, they redoubled their efforts and emerged from the crisis far stronger.

Winning in the Pandemic. Lessons from the Nordics

Throughout the pandemic, Nordic companies have demonstrated an ability to react fast to changing circumstances and adapt their transformations.

How Transformative CEOs Lead in a Crisis

Because most organizations have already launched short-term measures to respond to COVID-19, the challenge now is to build on that progress. Five leadership traits will be crucial.

How Can Companies Use Digital Levers to Improve Performance?

Digital levers are critical to improve performance—both for companies that have just started a traditional transformation journey and for those that have already completed one. BCG Managing Director and Partner Christian Gruss explains how to leverage these tools to gain advantage.

Win the Fight, Win the Future — How Nordic Companies Are Navigating the COVID-19 Crisis

In this article, we assess the efficacy of these approaches, relying upon an in-depth analysis of the impact of the COVID-19 crisis on Total Shareholder Returns (TSR). We identify global industry patterns and evaluate how Nordic companies perform compared to their industry peers and share five steps that are necessary for companies to come out stronger.

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