Managing Director & Senior Partner; Global Leader, Marketing, Sales & Pricing Practice
San Francisco - Bay Area
Jean-Manuel Izaret leads the Marketing, Sales, and Pricing (MSP) practice for Boston Consulting Group in North America, as well as the global pricing topic. He is also a member of the firm’s Technology, Media & Telecommunications, Financial Institutions, and Industrial Goods practices.
Jean-Manuel is a BCG Fellow concentrating on the topic of pricing model transformation—defining a unified theory of pricing as well as developing tactics executives can use to make pricing drive growth and profit for their companies.
Jean-Manuel has worked on pricing issues across industries, including consumer goods, retail, high tech, financial services, and industrial goods. His experience includes developing pricing model strategies, transforming pricing practices, improving product lineup pricing, and designing strategies to optimize bundling for numerous technology, media, and telecom companies. He teaches several courses on pricing at Coursera.
Before joining BCG, Jean-Manuel worked for Royal Dutch Shell in marketing and sales and as a quality engineer in the company’s chemical plants.
Companies that both prioritize innovation and make sure that they are ready to act are widening the gap over less capable competitors.
The longer the threats of inflation, recession, and disruption persist, the more B2B companies will need to use a wider range of pricing options to maintain strong financial performance.
Charging different prices is often fairer than charging everyone the same price. Companies should take steps to educate customers and win their support for this approach.
Thanks in no small part to the pandemic, people are today spending more time—and more money—online than ever before. And we’re expecting the quality of our experiences to grow alongside our engagement. The future of sales and marketing requires bold new approaches and refreshed strategies.
Global clusters of like-minded consumers are surprisingly rare. And even among countries with similar consumer attitudes, needs can differ sharply by product category.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
BCG's Jean-Manuel Izaret offers a plan to combat the ever-increasing cost of medical care: a subscription-based payment model.
Mitigating climate change will require a way to scrub carbon dioxide from the atmosphere for good. A few companies have the right incentives to launch that effort today.
Following the lead of successful B2C service providers in other sectors could generate improvement as high as 10% to 15% of current daily banking revenue.
Measurement technology has finally caught up with the demands of digital economics--creating unprecedented opportunities for firms to share more value with more customers profitably.
Established models in other industries offer pharma companies promising economic incentives to pursue disease eradication.