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As global lead for market acceleration at Boston Consulting Group, Kanika Sanghi focuses on helping companies drive sales acceleration through superior channel strategy and execution in emerging markets. In addition, she is an expert with BCG's Center for Customer Insight in India. The Center develops proprietary insights into Indian consumers.

Kanika's work has spanned industries including financial services, consumer products, and durables, and has covered topics including retail, influencers, digital, and segmentation.

Kanika's recent research topics include evolving channel behaviors, consumer megatrends, the digital consumer, consumer purchase pathways, street-smart segmentation, and the rise of the rural consumer. She joined BCG in 2005.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Indian Institute of Management Calcutta
  • BA, Honors, economics, Shri Ram College of Commerce

Publications and Videos

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Unlocking the $2Tn Retail Opportunity in the Next Decade: An Activist Agenda

Retailers must balance growth and profitability consistently, which isn’t easy. How is retail evolving and what are the key shifts? Hence, what should retailers do?
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Reimagining Smartphone Experience: How ‘Surfaces’ Can Play a Key Role in Making the Phone Smarter

Did you know that 50% of the time you pick-up your phone, you don't having any app in mind? Introducing a game-changer for smartphones - 'Surfaces', making the phone smarter!
Consumers Are the Key to Taking Green Mainstream Hero Rectangle

消費者のサステナビリティへの関心を行動につなげるために

ほとんどの消費者がサステナブルな製品を取り入れたいと考える一方で、実際にプレミアムを支払っているのは1～7％です。このギャップを解消し、サステナブルなライフスタイルを普及させるための3つの必須要件をご紹介します。
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Overcoming the Eight Barriers to Making Green Mainstream

To nudge consumers toward more sustainable products, companies need to gain a deep understanding of consumer needs and motivations, and then devise strategies to change buying patterns.
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Seeing the Big Picture: Harnessing Digital to Drive M&E Growth

An in-depth BCG-Meta report includes interviews with 2600+ consumers and industry leaders across 15 cities, showing people's viewing preferences are increasingly driven by digital influences.
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Consumers Are the Key to Taking Green Mainstream

A BCG survey confirms that most consumers are ready to embrace sustainable products. Here are three ways to help make that happen.
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Ten Things You Should Know About E-Commerce in India

Our detailed survey of Indian consumers investigates the country’s explosive growth in online shopping—with extensive implications for businesses, platforms, and channels.
Edition 4: How Emerging Market Consumers Are Living with the Pandemic

The Surprising Resilience of Emerging-Market Consumers

Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
How the Pandemic Did—and Didn’t—Change Indian Consumers

How the Pandemic Did—and Didn’t—Change Indian Consumers

Surging demand for online fitness classes and do-it-yourself hair styling proved fleeting. But other behavioral shifts—such as increased use of digital and of healthier products—are enduring.
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India COVID-19 Consumer Sentiment Snapshot Series

BCG's Center for Customer Insight in India (CCI) shares insights related to the COVID-19 Consumer Sentiment and Behavior in India. As the COVID situation in India continues to evolve, this periodic snapshot aims to understand the impact along four key dimensions highlighted in our series.
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Retail Resurgence in India: Leading in the New Reality

The report jointly developed by BCG and RAI details the shifts in consumer preferences. It also shares a path forward for retailers to lead and win in the changing demand dynamics.
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How India Spends, Shops and Saves in the New Reality?

The advent of COVID-19 has altered the course of India’s consumption story with both access linked constraints and income uncertainty negatively impacting household consumption. This report highlights key changes about how Indian consumers are likely to spend, shop, and save in the new decade.