As global lead for market acceleration at Boston Consulting Group, Kanika Sanghi focuses on helping companies drive sales acceleration through superior channel strategy and execution in emerging markets. In addition, she is an expert with BCG's Center for Customer Insight in India. The Center develops proprietary insights into Indian consumers.

Kanika's work has spanned industries including financial services, consumer products, and durables, and has covered topics including retail, influencers, digital, and segmentation.

Kanika's recent research topics include evolving channel behaviors, consumer megatrends, the digital consumer, consumer purchase pathways, street-smart segmentation, and the rise of the rural consumer. She joined BCG in 2005.


  • MBA, Indian Institute of Management Calcutta
  • BA, Honors, economics, Shri Ram College of Commerce