What's Possible? GenAI and Marketing
Generative AI is revolutionizing marketing by streamlining creativity and making hyper-personalized content possible at scale. BCG CMO Jessica Apotheker explains what’s possible, right now, with generative AI–and how to get started.
  • BCG CMO Jessica Apotheker speaks about generative AI in marketing
    What's Possible? GenAI and Marketing
    What's Possible? GenAI and Marketing
    Generative AI is revolutionizing marketing by streamlining creativity and making hyper-personalized content possible at scale. BCG CMO Jessica Apotheker explains what’s possible, right now, with generative AI–and how to get started.
  • BCG managing director & partner Chris Meier speaks on generative AI in health care
    What’s Possible? GenAI and Health Care
    What’s Possible? GenAI and Health Care
    Companies are unleashing the power of generative AI in drug discovery, clinical trials, and other areas. BCG's Chris Meier explores how patients and physicians can take advantage of better outcomes and greater value on the horizon.
  • What’s Possible? GenAI and Customer Service
    What’s Possible? GenAI and Customer Service
    What’s Possible? GenAI and Customer Service
    Matthew Kropp looks at the way customer interactions with brands will be transformed by a new breed of conversational chatbots—offering no wait times, 24/7 access, 100% recall of support information, and cost savings up to 80 percent.
  • What’s Possible? GenAI and Consumer Packaged Goods
    What’s Possible? GenAI and Consumer Packaged Goods
    What’s Possible? GenAI and Consumer Packaged Goods
    Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.
  • What’s Possible?: GenAI and Innovation
    What’s Possible?: GenAI and Innovation
    What’s Possible?: GenAI and Innovation
    Generative AI’s “new” programming language democratizes innovation from within, unlocking tremendous potential across many industries. BCG's Suchi Srinivasan investigates the impacts to come.
  • What’s Possible? GenAI and Banking
    What’s Possible? GenAI and Banking
    What’s Possible? GenAI and Banking
    Banks have plenty of customer data and tech expertise, but will need to balance the opportunities of generative AI against privacy, accuracy, and compliance concerns. Michael Strauss takes a look at tomorrow's opportunities.
  • What’s Possible? GenAI and Insurance
    What’s Possible? GenAI and Insurance
    What’s Possible? GenAI and Insurance
    Insurance is a complex, regulated business built around data, IT, and people. Chris Freese argues that, by unlocking the potential of all three, generative AI promises a transformation that has eluded the sector for years.
  • What's Possible? GenAI and Information Technology
    What's Possible? GenAI and Information Technology
    What's Possible? GenAI and Information Technology
    Generative AI can be a formidable tool for IT leaders. But the near-term opportunities depend on your organization's digital maturity, as Vlad Lukic explains.
  • What’s Possible? GenAI and Media
    What’s Possible? GenAI and Media
    What’s Possible? GenAI and Media
    Generative AI is already impacting consumer media, reshaping the landscape for publishing, broadcasting, movies, music, and gaming. BCG’s Axel Griewel discusses a transformation that's only just begun.
  • What’s Possible? GenAI and People
    What’s Possible? GenAI and People
    What’s Possible? GenAI and People
    Allison Bailey explores the new future of work, where gaining competitive advantage from generative AI will demand far-reaching redesigns of organizations and human resources.

Meet the Speakers

Jessica Apotheker

CMO, Managing Director & Senior Partner
Paris

Chris Meier

Managing Director & Partner
London

Matthew Kropp

Managing Director & Senior Partner
San Francisco - Bay Area

Nicolas de Bellefonds

Managing Director & Senior Partner
Paris

Suchi Srinivasan

Managing Director & Partner
Seattle

Michael Strauß

Managing Director & Senior Partner
Cologne

Christopher Freese

Managing Director & Senior Partner
Berlin

Vladimir Lukic

Managing Director & Senior Partner; Global Leader, Tech and Digital Advantage
Boston

Axel Griewel

Managing Director, BCG Platinion
Platinion – Cologne

Allison Bailey

Managing Director & Senior Partner; Global Leader, People & Organization Practice; former BCG Fellow
Boston
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