Jessica Apotheker is Boston Consulting Group's global CMO. She is also the CMO for BCG X, the firm’s tech build and design unit.

In her client work, Jessica is the global lead for the Digital Growth team. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities.

Jessica is an expert in large-scale digital marketing and digital go-to-market transformation, data-driven marketing in B2B2C and B2B, marketing analytics and ROI measurement, and marketing acceleration and operating model redesign.