BCG at CES 2024

BCG’s delegation of experts attended CES in Las Vegas from January 9–12, 2024, to discuss and explore the latest innovations across the tech landscape.

This year’s conference brought global business leaders and visionary thinkers together to engage on breakthrough technologies and innovations. Our experts connected with clients and other leaders on topics such as generative AI, customer-centric sustainability, and what it takes to build for the future across industries and sectors—including automotive, mobility, retail, and marketing and sales. We’re grateful to all who joined us at this exciting conference.

Live Interviews from CES 2024

Bringing BCG's Expertise to CES


Our Clients’ Success with Artificial Intelligence

Tackling Changing Customer Demands with Digital Transformation

BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.

Distilling Lessons in Digital Sales and Marketing

Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.


Meet Our Experts

Each year at CES, we enjoy speaking with fellow leaders and thinkers about what it takes to embrace technological innovation and navigate the complex business environment. Across industries and topics, our experts bring a wealth of knowledge and experience.

Our Solutions, Tools, and Products

Auto AI

Auto AI combines business and tech expertise to tackle the challenges of implementing AI in the automotive industry.

Retail AI

Using holistic, tailored retail intelligence software, our Retail AI technology unlocks critical advantages across the six vital components of the value chain.


By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.

Fabriq by BCG

Fast-track your customized marketing efforts with Fabriq by BCG personalization engine. Read more to find out how to unleash the power of data driven marketing.

Our Latest Insights


A Tale of Two Tomorrows in EV Sales

Sales growth of electric vehicles is steady—and new policies should drive further demand and investment. Yet negative signals suggest challenges ahead.

CES® is a registered trademark of the Consumer Technology Association.

Tech + Us: Monthly insights for harnessing the full potential of AI and tech.