BCG’s delegation of experts attended CES in Las Vegas from January 9–12, 2024, to discuss and explore the latest innovations across the tech landscape.
This year’s conference brought global business leaders and visionary thinkers together to engage on breakthrough technologies and innovations. Our experts connected with clients and other leaders on topics such as generative AI, customer-centric sustainability, and what it takes to build for the future across industries and sectors—including automotive, mobility, retail, and marketing and sales. We’re grateful to all who joined us at this exciting conference.
Automotive. Our automotive consulting experts help companies navigate ICE to BEV transition, supply chain challenges, rising customer expectations, and unlocking the power of emerging technologies like generative AI and augmented reality.
Technology. Our tech build and design unit, BCG X, unites tech builders, designers, and entrepreneurs with the world’s leading talent in artificial intelligence, deep tech, digital transformation, customer-centric sustainability, and more.
Marketing and Sales. Our marketing and sales experts are supported by unique, proprietary solutions and methodologies including Fabriq by BCG and Growth AI by BCG.
BCG X and AWS have teamed up with BMW to implement and scale a critical automotive AI transformation built with customer centricity at its core.
Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.
Each year at CES, we enjoy speaking with fellow leaders and thinkers about what it takes to embrace technological innovation and navigate the complex business environment. Across industries and topics, our experts bring a wealth of knowledge and experience.
Auto AI by BCG X combines critical tech capabilities and business insights to unlock the value of AI in automotive through scalable, custom, end-to-end analytics solutions.
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
Using holistic, tailored retail intelligence software, our Retail AI technology unlocks critical advantages across the six vital components of the value chain.
Fast-track your customized marketing efforts with Fabriq Personalization AI by BCG X. Read more to find out how to unleash the power of data driven marketing.
While automotive companies spend billions to radically change their vehicles’ look, feel, propulsion, and features, the car buying experience remains burdensome and dissatisfying to consumers.
US auto retailers must adapt quickly to navigate the rise of electric vehicles, evolving franchise models, and digital shopping.
Charging an electric vehicle takes more time than fueling a car. An innovative BCG simulation identified key factors that will help drivers make the switch to an EV.
As cars steadily become software-defined vehicles (SDVs), automotive and technology companies must develop their partnering super skills to drive innovation and industry profits.
Sales growth of electric vehicles is steady—and new policies should drive further demand and investment. Yet negative signals suggest challenges ahead.
GenAI technology is already enhancing marketing efficiency and productivity. Managed responsibly, it can positively reshape the role and influence of the CMO.
CES® is a registered trademark of the Consumer Technology Association.
