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マーケティング・セ－ルス
Article
2025年11月25日
The Agentic Marketing Race Is On. CMOs That Move First Will Win.
Agentic AI is ushering in a new era for marketing, one where autonomous systems learn, decide, and act alongside human teams.
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価値創出戦略とアクティビスト対応
Article
2025年11月21日
Reshaping a Business Portfolio Is Hard—What Separates the Best from the Rest?
Most efforts fail to outperform. But embracing six best practices significantly tilts the odds in your favor.
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AIエージェント
Article
2025年11月18日
Leading in the Age of AI Agents: Managing the Machines That Manage Themselves
Agentic AI is both software and colleague—a form of artificial intelligence that acts. Organizations that swiftly adapt their management playbook to make full use of this transformative technology will gain the edge.
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Art and Algorithms: What CEOs Should Look For in an AI-First Chief Marketing Officer | Hero
AI
Article
2025年11月18日
Art and Algorithms: What CEOs Should Look For in an AI-First Chief Marketing Officer
AI is redefining marketing as a growth engine—and repositioning the CMO as a chief growth architect.
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BCGはトップクラスのコンサルティングファームとして大規模で複雑な変革の推進、成長に向けた組織能力構築、収益改善など、クライアントのトランスフォーメーション全般を支援しています。
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