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Related Expertise: マーケティング・セ-ルス, デジタル/テクノロジー/データ, デジタル成熟度

The $100 Billion Media Opportunity for Retailers

By Lauren WienerLeora KelmanShane Fisher, and Mark Abraham

Big retailers are racing toward a $100 billion high-margin annual revenue prize in retail media, but building the business is a heavy lift, especially in terms of data, technology, and skills. Amazon has already grabbed a leading share and other major retailers are moving fast.

• The good news for potential players: the market is likely to subdivide to include specialty media markets in segments such as consumer electronics, health and beauty, and DIY.

• We expect a seismic shift. Retail media is already well on the way to establishing a major new advertising option—a once-in-a-generation sea change, not unlike the move from traditional to digital media over the past decade.

To understand the potential rewards, coming challenges, and required capabilities, click here.

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