Mark Abraham

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Mark Abraham is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at The Boston Consulting Group. He also leads BCG's work in the restaurant sector.

Since joining BCG in 2004, Mark has acquired deep knowledge and expertise by advising iconic clients in food and beverage retail and packaged goods and in apparel as well as a broad range of other categories. He has led many end-to-end transformation programs for large, global consumer packaged goods and retail clients.

AREAS OF EXPERTISE

Leads BCG's work in the restaurant sector
Digital
Personalization
Pricing and promotion
Transformation
Loyalty
Big data
Branding and innovation
Store operations
Performance management
Growth strategy

EDUCATION

MBA, high distinction, University of Michigan Ross School of Business
BA, business studies, Oxford Brookes University

Publications and Videos

The Next Frontier in Personalization

Companies need to know what works for each individual customer.

Three Personalization Imperatives During the Crisis

As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.

Shining a Light on Customer Demand During the COVID-19 Crisis

How a Lighthouse capability can help companies navigate the uncertainty.

COVID-19 Consumer Sentiment Snapshot #9: A Lighthouse to Navigate the New Reality

BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.

With Customer Data Platforms, One-to-One Personalization Is Within Reach

Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone.

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4つのR: Reaction、Rebound、Recession、そしてReimagination

コロナ危機への対処はj重要ですが、それだけでは十分ではありません。先を見据え、逆境の機会を形にするためのヒントをご紹介します。

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Sensing and Shaping the Post-COVID Era

Don’t hunker down and wait for a return to the past. Here are eight practical measures companies can take to sense, exploit, and shape the postcrisis reality.

BCG Consumer Spend Pulse #3: Building the Real-time Demand Watchtower

As spending habits shift nationwide in response to COVID-19, companies must monitor leading indicators to rapidly adjust alongside their consumers.

Reaction, Rebound, Recession, and Reimagination

Leaders have an obligation to look beyond the COVID-19 crisis. Individual companies, and society as a whole, will have the opportunity to reimagine norms, behaviors, and collaboration models.

BCG consumer spend pulse #2: Quantifying COVID-19 impact in the US by category & market

The second installment of BCG's COVID-19 Consumer Spend Pulse compares national growth in spend and transactions in the past few weeks against the baseline trend pre-crisis.

COVID-19 impact on consumer spend in the United States vs. Seattle

How are consumers reacting to the rapidly evolving coronavirus crisis? BCG recently conducted a survey to examine their perceptions, attitudes, and changes in behavior and spending.