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    BCG Executive Perspectives: イノベーションのための競争
    ダイナミックな市場においては、イノベーションは優位性の源泉であるだけでなく、生き残りの鍵ともなります。コロナ禍による大きな環境変化のなか、経営アジェンダにおけるイノベーションの位置付けも大きく高まっています。
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    2020年代の勝利をめざして
    過去10年間でビジネスにおける勝者の顔ぶれは大きく変わりました。これからの10年間で成功へのカギはさらに大きく変化していくと思われます。急速に進化する環境で成功するために、リーダーは自社にどのような準備を整えるべきでしょうか。2020年代に勝利をおさめるためには何が必要なのでしょうか。
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    サステナブルな社会の実現に関する消費者意識調査結果
    BCGが日本全国の20～69歳男女を対象に行ったサステナブルな社会の実現に関する消費者意識の調査です

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6% to 10%.

Mark Abraham is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at The Boston Consulting Group. He also leads BCG's work in the restaurant sector.

Since joining BCG in 2004, Mark has acquired deep knowledge and expertise by advising iconic clients in food and beverage retail and packaged goods and in apparel as well as a broad range of other categories. He has led many end-to-end transformation programs for large, global consumer packaged goods and retail clients.

AREAS OF EXPERTISE

EDUCATION

  • MBA, high distinction, University of Michigan Ross School of Business
  • BA, business studies, Oxford Brookes University

Publications and Videos

The $70 Billion Prize in Personalized Offers - rectangle

The $70 Billion Prize in Personalized Offers

There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.
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The $100 Billion Media Opportunity for Retailers

Retailers can supercharge their personalization efforts and start a virtuous flywheel spinning.

The CMO's Agenda to Win the 20s

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Taking an Atomic Approach to Content Personalization

The ability to deliver individually relevant content at scale is the next frontier of marketing.
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Bracing for a Retail Holiday Season Unlike Any Other

Retailers will need frequent and granular data to understand spending shifts across geographies and sectors as infection rates, restrictions, and unemployment rates change.
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Winning Over the Holiday Consumer

The unprecedented shift to online purchasing has created a unique opportunity for retailers to deepen their relationship with consumers, this holiday season and for years to come.
The Next Frontier in Personalization

The Next Frontier in Personalization

Companies need to know what works for each individual customer.
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Three Personalization Imperatives During the Crisis

As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.
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Shining a Light on Customer Demand During the COVID-19 Crisis

How a Lighthouse capability can help companies navigate the uncertainty.
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COVID-19 Consumer Sentiment Snapshot #9: A Lighthouse to Navigate the New Reality

BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
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With Customer Data Platforms, One-to-One Personalization Is Within Reach

Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone.
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4つのR: Reaction、Rebound、Recession、そしてReimagination

コロナ危機への対処はj重要ですが、それだけでは十分ではありません。先を見据え、逆境の機会を形にするためのヒントをご紹介します。
豊富な専門知識と幅広い経験