Managing Director & Senior Partner
Seattle
Mark Abraham is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at The Boston Consulting Group. He also leads BCG's work in the restaurant sector.
Since joining BCG in 2004, Mark has acquired deep knowledge and expertise by advising iconic clients in food and beverage retail and packaged goods and in apparel as well as a broad range of other categories. He has led many end-to-end transformation programs for large, global consumer packaged goods and retail clients.
The ability to deliver individually relevant content at scale is the next frontier of marketing.
Retailers will need frequent and granular data to understand spending shifts across geographies and sectors as infection rates, restrictions, and unemployment rates change.
Companies need to know what works for each individual customer.
As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.
How a Lighthouse capability can help companies navigate the uncertainty.
BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone.
コロナ危機への対処はj重要ですが、それだけでは十分ではありません。先を見据え、逆境の機会を形にするためのヒントをご紹介します。
Don’t hunker down and wait for a return to the past. Here are eight practical measures companies can take to sense, exploit, and shape the postcrisis reality.
As spending habits shift nationwide in response to COVID-19, companies must monitor leading indicators to rapidly adjust alongside their consumers.