BCG’s survey of 200 brands across sectors shows how the leaders in personalization are boosting their returns by empowering their customers.
Education
- MBA, high distinction, University of Michigan Ross School of Business
- BA, business studies, Oxford Brookes University
Mark Abraham leads Boston Consulting Group’s Marketing, Sales & Pricing practice in North America. He is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at BCG. He also launched and leads the firm’s personalization capability.
Since joining BCG in 2004, Mark has helped clients use data and technology to deliver one-to-one breakthrough customer experiences across channels. He has acquired deep knowledge and expertise by advising iconic clients in food and beverage, retail, consumer packaged goods, and apparel, as well as a broad range of other categories. Mark has also led many end-to-end transformation programs for large, global consumer packaged goods and retail clients.
He has built some of the firm’s largest ventures and AI platforms, including Fabriq Personalization AI by BCG X, a personalization platform that accelerates personalization.
Mark coauthored the book Personalized: Customer Strategy in the Age of AI, which helps executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
