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    コロナ危機と新たなリーダーシップ・アジェンダ
    新型コロナウイルスの感染拡大により、深刻な世界的リスクに対するレジリエンス（回復力）の必要性があらためて浮き彫りになりました
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    2020年代の勝利をめざして
    過去10年間でビジネスにおける勝者の顔ぶれは大きく変わりました。これからの10年間で成功へのカギはさらに大きく変化していくと思われます。急速に進化する環境で成功するために、リーダーは自社にどのような準備を整えるべきでしょうか。2020年代に勝利をおさめるためには何が必要なのでしょうか。
  • change-management-agile.jpg

    アジャイルで経営を変える
    もともとはソフトウェア開発の一つであったアジャイルの手法を、組織全体で広く活用すると、社内オペレーションの複雑さを排除できるだけでなく、顧客本位の経営を実現し、競争優位性を高めることができます。
    アジャイルのメリットやそれを活かすための手法、大企業のリーダーが工夫すべきポイントなどを解説した論考を紹介します。

Personalization is more than a perk—it’s an imperative. Done right, personalization can increase growth rates by 6% to 10%.

Mark Abraham is a core member of the Consumer, Retail, and Marketing, Sales & Pricing practices at The Boston Consulting Group. He also leads BCG's work in the restaurant sector.

Since joining BCG in 2004, Mark has acquired deep knowledge and expertise by advising iconic clients in food and beverage retail and packaged goods and in apparel as well as a broad range of other categories. He has led many end-to-end transformation programs for large, global consumer packaged goods and retail clients.

AREAS OF EXPERTISE

  • Leads BCG's work in the restaurant sector
  • Digital
  • Personalization
  • Pricing and promotion
  • Transformation
  • Loyalty
  • Big data
  • Branding and innovation
  • Store operations
  • Performance management
  • Growth strategy

EDUCATION

  • MBA, high distinction, University of Michigan Ross School of Business
  • BA, business studies, Oxford Brookes University

Publications and Videos

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Taking an Atomic Approach to Content Personalization

The ability to deliver individually relevant content at scale is the next frontier of marketing.
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Bracing for a Retail Holiday Season Unlike Any Other

Retailers will need frequent and granular data to understand spending shifts across geographies and sectors as infection rates, restrictions, and unemployment rates change.
The Next Frontier in Personalization

The Next Frontier in Personalization

Companies need to know what works for each individual customer.
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Three Personalization Imperatives During the Crisis

As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.
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Shining a Light on Customer Demand During the COVID-19 Crisis

How a Lighthouse capability can help companies navigate the uncertainty.
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COVID-19 Consumer Sentiment Snapshot #9: A Lighthouse to Navigate the New Reality

BCG’s AI platform for decision support and scenario planning permits deep-dive analyses of the specific consumer categories affected by the coronavirus.
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With Customer Data Platforms, One-to-One Personalization Is Within Reach

Are you frustrated that you can’t activate personalized customer experiences because your customer data is fragmented and spread across dozens of systems? If the answer is yes, you’re not alone.
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4つのR: Reaction、Rebound、Recession、そしてReimagination

コロナ危機への対処はj重要ですが、それだけでは十分ではありません。先を見据え、逆境の機会を形にするためのヒントをご紹介します。
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Sensing and Shaping the Post-COVID Era

Don’t hunker down and wait for a return to the past. Here are eight practical measures companies can take to sense, exploit, and shape the postcrisis reality.
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BCG Consumer Spend Pulse #3: Building the Real-time Demand Watchtower

As spending habits shift nationwide in response to COVID-19, companies must monitor leading indicators to rapidly adjust alongside their consumers.
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Reaction, Rebound, Recession, and Reimagination

Leaders have an obligation to look beyond the COVID-19 crisis. Individual companies, and society as a whole, will have the opportunity to reimagine norms, behaviors, and collaboration models.
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BCG consumer spend pulse #2: Quantifying COVID-19 impact in the US by category & market

The second installment of BCG's COVID-19 Consumer Spend Pulse compares national growth in spend and transactions in the past few weeks against the baseline trend pre-crisis.
豊富な専門知識と幅広い経験