From paying bills to planning trips, Filipino families make decisions together — shaping both daily life and the nation’s economy.

Episode 1 - Single Earner
For a single earner like Chan, true freedom lies in stability – being able to provide without worry, and seeing his children’s dreams flourish. Watch the story of Chan and his family of four, and how they move closer to a life of genuine freedom.
  • Episode 1 - Single Earner
    Episode 1 - Single Earner
    Episode 1 - Single Earner
    For a single earner like Chan, true freedom lies in stability – being able to provide without worry, and seeing his children’s dreams flourish. Watch the story of Chan and his family of four, and how they move closer to a life of genuine freedom.
  • Episode 2 – Dual Earner
    Episode 2 – Dual Earner
    Episode 2 – Dual Earner
    Dual earner family Patrick and Maxine adopt the toka-toka setup, each taking responsibility according to their strengths. Watch their story to understand what their dream entails and what success truly means to them.
  • Episode 3 – Solo Parent
    Episode 3 – Solo Parent
    Episode 3 – Solo Parent
    Bernie, a BPO operations manager, embodies strength, resilience, and unconditional love as a single mom tirelessly providing for not one, but two families. Watch Bernie’s story on how she navigates this reality, challenges faced, and hopes for the future.
  • Episode 4 – DINKs
    Episode 4 – DINKs
    Episode 4 – DINKs
    Couples like Ramil and Angie symbolize the rising phenomenon of dual income, no kids (DINK) households in the Philippines. Watch Ramil and Angie’s story and how they are the equilibrium between present joys and future dreams.
  • Episode 5 – Sandwich Family
    Episode 5 – Sandwich Family
    Episode 5 – Sandwich Family
    Gelo and Jenica, together with Gelo’s parents, and their son, form a sandwich family. Their dreams remain grounded yet heartfelt. Watch their story, one that exemplifies the resilience and warmth that characterize Filipino sandwich families.
  • Episode 6 – Extended Family
    Episode 6 – Extended Family
    Episode 6 – Extended Family
    Ghia lives with her daughter, mother, and younger sister, and like many extended families, ambag-ambag is a common practice. Watch Ghia and her family’s story - one of deep-rooted solidarity, resilient faith, and unwavering dreams.

BCG’s latest report, The Filipino Family, explores how Filipino households set priorities, balance survival with aspiration, and make shared choices that ripple across the country by surveying over 1,500 families in the country.

Discover:

  • Six family structures defining modern life
  • Why healthcare costs are the top financial fear
  • How collective decision-making drives spending and saving
  • The vital role of OFWs as cross-border lifelines

At the heart of it all? Families aren’t just part of the story — they are the story.

Meet the Authors

Anthony Oundjian

Managing Director & Senior Partner
Manila

Julian Cua

Managing Director & Partner
Manila

Lance Katigbak

Principal
Manila

Aditi Bathia

Project Leader
Singapore

BCG in Southeast Asia

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