Pierre-Yves Calloc’h, chief digital officer at Pernod Ricard, explains how BCG and BCG X helped the wine and spirits company build and deploy digital programs that have improved P&L by optimizing brand investment, promotion calendars, and sales activities.

Meet the Experts

CMO, Managing Director & Senior Partner

Jessica Apotheker

CMO, Managing Director & Senior Partner
Paris

Managing Director & Senior Partner

Nicolas de Bellefonds

Managing Director & Senior Partner
Paris

Managing Director & Partner

Jean-Sébastien Verwaerde

Managing Director & Partner
Paris

BCG Xとは

BCG X――BCGのテクノロジーとデジタル、デザインの専門家集団――は、大胆な新しいプロダクト、サービス、ビジネスの構築により、現在を建設的に破壊し、将来をつくり出します。

その他の事例

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