The Multiplier: BCG X’s Official Blog

AI coding tools forget everything between sessions. Context bundling with MCP, Blueprints, and Rules turns AI from a stateless assistant into a true engineering collaborator.

Smarter, not bigger. Recursive reasoning boosts video AI accuracy by 11 points without increasing model size, unlocking faster, cheaper deployment on edge devices.

LLMs don’t care about your UX—they care about your data. Here’s how to structure content for AI systems that increasingly drive decisions.

GenAI is transforming capital projects by detecting overengineering early, challenging design assumptions at scale, and unlocking millions in hidden value before costs are locked in.

Meet Forecast Cascade: A flexible adjustment engine that simplifies integrated planning, closes APS gaps, and delivers transparent, accurate forecasts, without disrupting your existing tools.

Commerce is moving beyond channels into everyday moments. As AI agents increasingly handle buying, brands must adapt to stay relevant when decisions are made on their behalf.

For the past decade, the mechanics of advertising have remained fairly consistent. Artificial intelligence is changing the equation.

What happens when clean test-control boundaries disappear? Learn how clustered, matched-market experimentation delivers clean incrementality, faster learning, and scalable media optimization at scale.