The Multiplier: BCG X’s Official Blog

Commerce is moving beyond channels into everyday moments. As AI agents increasingly handle buying, brands must adapt to stay relevant when decisions are made on their behalf.

For the past decade, the mechanics of advertising have remained fairly consistent. Artificial intelligence is changing the equation.

What happens when clean test-control boundaries disappear? Learn how clustered, matched-market experimentation delivers clean incrementality, faster learning, and scalable media optimization at scale.

RAG tests measure performance, but not completeness. Discover how semantic test coverage ensures your GenAI evaluations truly test what your model should know.

In an AI-first world, speed is easy. Mastery isn’t. Engineering leaders must rebuild how juniors learn, think, and grow.

From rigid forecasting to real-time intelligence, BCG X’s structured GenAI framework turns demand planning into an explainable, adaptive, and high-impact co-planning system.

Modern teams face fragmented data context. This post explores how unifying data understanding drives collaboration, faster delivery, and smarter, AI-ready development.

Discover how leading companies turn soaring cloud costs into strategic advantage by optimizing performance, boosting efficiency, and unlocking long-term value with proven practices.