The Multiplier: BCG X’s Official Blog

From search to conversation, discoverability is evolving. Learn how brands must optimize for AI-driven answers, agents, and always-on generative ecosystems.

Discover TEDDY: new foundation models built by Merck & Co. and BCG X to advance machine learning for understanding disease biology.

To create digital tools that frontline workers actually use, manufacturers must co-design with them, creating intuitive, useful, and integrated solutions that deliver real shop floor value.

Legacy technology underpins the core systems and foundations of operations across many industries—but that foundation is becoming harder to maintain.

In 2024 BCG X worked with top space research organizations to harness AI and 25+ years of satellite data to predict extreme weather and combat climate change.

Understanding how search engines and answer engines are shaping the future of discoverability.

Harnessing ever-increasing amounts of data is a key challenge in IBP transformations. Explore why it's difficult—and how to overcome it with practical guidance.

Lifespan is growing, but healthspan lags behind. Discover how CX and behavioral design can help businesses create longevity-focused solutions for growth.