BCG XとAWSは、BMWとチームを組み、顧客中心主義を核として構築した、自動車AI（人工知能）トランスフォーメーションの、実装と拡大展開に取り組んでいます。詳しくご覧ください。
BCG and AWS help organizations uncover a new perspective, made possible through the combination of world-class business strategy and advanced cloud infrastructure, ecommerce, and digital services. As a business integrator, BCG contributes deep industry insight, problem-solving rigor, and the technology ingenuity of BCG X. AWS provides cost-efficient infrastructure and an AI platform that powers more businesses than any other platform does. Together, BCG and AWS enable leaders to quickly adapt with confidence and capture opportunities that redefine their businesses.
Accountability, transparency, and speed guide our partnership so that leaders achieve results that are both immediate and built to last. BCG and AWS act as a seamless extension of client teams to build and deliver integrated solutions that are ready to run from day one. By bringing together expertise in strategy, organizational change, advanced analytics, and cloud-native technology, BCG and AWS ensure that business transformation delivers measurable outcomes.
Key Impact Areas
Integrated Strategy and Technology
Transformation delivers the greatest value when strategy and technology move in sync. BCG and AWS bring together the expertise required for practical business change, combining BCG’s ability to create competitive advantage, BCG X’s technological expertise, and AWS’s cloud and AI platform that powers businesses worldwide. BCG pairs process reimagination and change management with technological innovation to ensure that solutions are adopted quickly and deliver lasting results. With infrastructure built to flex and an ecosystem of more than 100,000 partners, AWS enables agility and cost efficiency through elastic pricing and global reach.
Practical Transformation at Scale
BCG and AWS make transformation practical by tailoring each journey to wherever a business stands today. With a deep understanding of each business’s unique goals, client teams gain confidence through new capabilities developed to fit seamlessly into daily operations. We deliver measurable value quickly while laying the foundation for scaled success across regions and functions. Using a build-operate-transfer model, BCG and AWS accelerate progress, reduce risk, and equip organizations with the tools and talent needed to sustain long-term transformation.
Value Through Openness and Accountability
The way transformation is delivered matters as much as the outcomes it creates. BCG and AWS operate as a single, unified team to engage with clients with accountability and transparency, fortifying our objective to deliver measurable value to organizations. Enterprise-grade safeguards embedded into AWS, combined with BCG’s governance and industry insight, ensure compliance, responsible AI, and trust in every solution.
Explore Our Solutions
Auto AI by BCG X
Our solution combines business and technology expertise to tackle challenges phased when implementing AI in the automotive industry.
Deep Customer Engagement AI by BCG X
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
Digital Builders’ Showroom
This immersive space allows clients to learn how to leverage the AWS cloud, get hands-on experience with disruptive technologies, and brainstorm use cases to solve business challenges.
Digital Builders’ Showroom
Our Clients’ Impact with BCG and AWS
10x
increased conversions
A leading Asia-Pacific telco with 350 million users worked with BCG and AWS’s GenAI Accelerator to transform customer acquisition. Within weeks, the company achieved a 10x increase in conversion rates, accelerating prepaid and broadband growth while embedding scalable AI-powered journeys across WhatsApp and Messenger.
36%
revenue increase
BCG and AWS collaborated with a major telco serving 80 million customers to increase upsell revenue by 36%. By combining hyper-personalized insights from traditional AI with generative AI’s conversational flexibility, the solution improved sales conversations, delivering more relevant offers, stronger customer relationships at scale, and measurable competitive advantage.
Client Impact
Video
In AI Systems and Partnerships, Trust Is Paramount
Anthropic’s Kate Jensen and BCG’s Hillary Fernandez discuss how responsible AI and trusted client relationships go hand in hand.
BCG and AWS’s Partnership in Action
At global events, BCG and AWS experts join leaders to shape discussions on the future of technology innovation at scale.
Video
2023年12月14日
Go to Market with the Industrial Metaverse
The Industrial Metaverse will help companies reduce engineering time and enhance collaboration. AWS’s Bill Foy and BCG’s Tilman Buchner explain how the cloud empowers the Industrial Metaverse by closing the simulation-to-reality gap.
Video
2024年9月19日
Transforming Customer Service with AI
Pasquale DeMaio of Amazon Connect explores how AI is revolutionizing customer service, enabling faster, proactive solutions that meet rising customer expectations.
In partnership with BMW Group and Amazon Web Services (AWS) we were able to improve customer centricity in the #auto industry through the use of #AI and advanced analytics at scale.
Our Latest Insights
ARTICLE | aug. 21, 2025
BCG achieved the AWS Generative AI Services Competency, which recognizes BCG’s expertise in delivering GenAI solutions at scale for clients, and represents the next step in the firm’s ongoing strategic collaboration with AWS.
Article
2025年2月27日
Telcos can realize big savings by moving their IMS to a cloud-native architecture on a public cloud—and take an important step toward a cloud-based network transformation.
Video
2024年12月6日
Driving Innovation with Data: Amazon’s Formula for AI-Enhanced Growth
Unlocking the power of data through AI, a layered digital platform approach empowers businesses like AWS to drive customer value, long-term growth, and transformative innovation.
ARTICLE | nov. 8, 2024
BCG and AWS announced they have signed a strategic collaboration agreement cementing plans to help enterprises fast-track the deployment of GenAI from proof of concept to large-scale, production-ready solutions.
Meet Our Leadership Team
