Anna Green

Anna Green leads The Boston Consulting Group’s Sydney office as well as the firm's Women@BCG initiative in the Asia-Pacific region. She also leads the firm's Technology, Media & Telecommunications practice in Australia and New Zealand. Anna is a core member of the Consumer, Marketing, Sales & Pricing, and People & Organization practices.

Since joining BCG in 2000, Anna has helped clients in Australia and the Asia-Pacific region increase the size of their businesses and adapt to changing markets, especially in the digital space. She has a passion for problems at the intersection of strategy and customer experience, particularly within industries such as media, telecommunications, consumer goods, and retail.

Anna has advised senior executives across industries as they embark on large-scale business transformations, from strategy design to delivery. She has worked closely with numerous clients to help lead digital transformations, develop e-commerce initiatives, and devise growth strategies in the print media, digital media, pay television, and content production sectors.

While at BCG, Anna spent 18 months working on secondment with Foxtel, assisting the executive team on its digital-transformation agenda.

AREAS OF EXPERTISE

EDUCATION

Bachelor of business, University of Technology, Sydney

Publications and Videos

With Caregivers in Crisis, Companies Need to Step Up

By leading with empathy and easing the burden on caregivers, employers demonstrate both kindness and business smarts as they mitigate the risk of losing critical talent.

Take Care of the Caregivers at Your Company

Employees who feel unsupported during the COVID-19 crisis are more likely to leave your organization once the pandemic is over.

Easing the COVID-19 Burden on Working Parents

The pandemic has made the work-life balance dramatically harder for many families. Companies can—and should—take steps to help.

The Last Decade Was Great, but What About the Next?

As the 2010s closed, the technology, media, and telecommunications (TMT) sector was standing strong. Seven TMT companies were among the ten most valuable public companies in the world. Do they have the right ingredients to sustain that performance in the 2020s?

In Media, Subscriptions Matter Most

As entertainment, print, and gaming companies pursue subscriptions in a crowded field, they need to create the right offer at the right price for the right customers—or risk losing them altogether.

For US Journalism, the Future Is Brighter Than You Think

Journalism is not going away. But what business models will do the most to help keep it alive?

Pay TV Still Has Room to Grow

BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.

When Good Intentions Aren’t Enough

Companies in Australia invest both time and money in diversity initiatives, yet most employees in diverse groups—women, ethnically diverse individuals, and LGBTQ+ employees—say they have not benefited. A key problem: the leaders at most organisations don’t understand the real-world obstacles that diverse employees face. These companies can start making real progress once they focus on the initiatives that diverse employees themselves say are effective. New BCG analysis, based on a comprehensive worldwide survey, shows how.

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