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    ダイナミックな市場においては、イノベーションは優位性の源泉であるだけでなく、生き残りの鍵ともなります。コロナ禍による大きな環境変化のなか、経営アジェンダにおけるイノベーションの位置付けも大きく高まっています。
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    BCGカーボンニュートラル実践経営
    各国のダイナミクスの中で日本や日本企業がカーボンニュートラルにどう対峙するべきか、ヒントを提示するとともに、企業が描くカーボンニュートラルへのロードマップを3つのステップ、10の取り組みに分け、事例をまじえて解説します。
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    BCGが読む経営の論点2022
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Report authors Anna Green, Sydney partner and Asia-Pacific leader of BCG’s Women@BCG initiative, and Michaela Alhadeff, Sydney project leader, explain the obstacles and opportunities for Australian companies as they try to tangibly increase the number of women in leadership roles.

Anna Green leads The Boston Consulting Group’s Sydney office as well as the firm's Women@BCG initiative in the Asia-Pacific region. She also leads the firm's Technology, Media & Telecommunications practice in Australia and New Zealand. Anna is a core member of the Consumer, Marketing, Sales & Pricing, and People & Organization practices.

Since joining BCG in 2000, Anna has helped clients in Australia and the Asia-Pacific region increase the size of their businesses and adapt to changing markets, especially in the digital space. She has a passion for problems at the intersection of strategy and customer experience, particularly within industries such as media, telecommunications, consumer goods, and retail.

Anna has advised senior executives across industries as they embark on large-scale business transformations, from strategy design to delivery. She has worked closely with numerous clients to help lead digital transformations, develop e-commerce initiatives, and devise growth strategies in the print media, digital media, pay television, and content production sectors.

While at BCG, Anna spent 18 months working on secondment with Foxtel, assisting the executive team on its digital-transformation agenda.

AREAS OF EXPERTISE

EDUCATION

  • Bachelor of business, University of Technology, Sydney

Publications and Videos

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With Caregivers in Crisis, Companies Need to Step Up

By leading with empathy and easing the burden on caregivers, employers demonstrate both kindness and business smarts as they mitigate the risk of losing critical talent.
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Take Care of the Caregivers at Your Company

Employees who feel unsupported during the COVID-19 crisis are more likely to leave your organization once the pandemic is over.
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Easing the COVID-19 Burden on Working Parents

The pandemic has made the work-life balance dramatically harder for many families. Companies can—and should—take steps to help.
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In Media, Subscriptions Matter Most

As entertainment, print, and gaming companies pursue subscriptions in a crowded field, they need to create the right offer at the right price for the right customers—or risk losing them altogether.
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The Last Decade Was Great, but What About the Next?

As the 2010s closed, the technology, media, and telecommunications (TMT) sector was standing strong. Seven TMT companies were among the ten most valuable public companies in the world. Do they have the right ingredients to sustain that performance in the 2020s?
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For US Journalism, the Future Is Brighter Than You Think

Journalism is not going away. But what business models will do the most to help keep it alive?
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Pay TV Still Has Room to Grow

BCG’s Demand Centric Growth methodology can help providers find new audiences despite the threat from streaming services and other insurgents.
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Winning in Media in the Digital Era

While the names may have changed, the top performers have figured out an old-media lesson: subscriptions and recurring revenues pay.
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Value Creation Amid Turbulence

TMT companies have the opportunity to lead consumers, companies, and the public sector into an increasingly digital world.
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Telecommunications: Breaking Through the Bottlenecks

Digital transformation is hard, particularly for telcos. The leaders are looking beyond their core and using their strengths to meet the challenges.
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Digital Natives Lead the Battle for Value Creation

Digital natives are generating a large—and growing—share of the sector’s value. But some traditional companies are also performing well. Other TMT players can join their ranks.
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Media’s Unassailable Castles and New Business Models

Digital giants dominate their markets, while many traditional companies are looking to transform. Some incumbents are making big leaps—changing how they do business and achieving results.
豊富な専門知識と幅広い経験