Managing Director & Senior Partner; Global Leader, Retail Sector
London
Chris Biggs is a core member of the Consumer practice at Boston Consulting Group and a member of the firm’s global retail leadership team. He leads BCG's work in digital retail. Chris is a topic expert for grocery e-commerce.
Chris joined BCG in 2001 and has worked extensively with clients in the UK, Europe, and the US. His focus is on strategy and operations across retail sectors such as grocery, home improvement, electrical, department stores, and specialty retail. Before joining BCG, he worked at Tesco.com.
Companies have made dramatic changes to stay afloat. But they must go further, refocusing on longer-term actions that will carry them through the pandemic.
BCG’s demand-centric growth compass identifies a North Star and provides a strategic filter for commercial decision making.
Consumer and investor pressure is not going away. Companies must double down on sustainability as they emerge from the COVID-19 crisis.
To reopen safely and profitably, stores should take a holistic approach that includes a long-term strategy, a dedicated team, and a rollout plan that they can adapt quickly in response to initial outcomes.
The COVID-19 pandemic is radically transforming grocery retail business models. Winning companies will be best at distinguishing permanent trends from those that are temporary.
All you need to do is go to a local shopping mall to see the breadth and variations of the coronavirus’ economic impact. The supermarket and pharmacy is likely crowded.
Retailers seeking growth have run up against a brick wall. They can scale it with new ways of working.
When it comes to personalizing the shopping experience and providing multichannel access, most traditional retailers are just getting started.
Digital technology offers direct customer engagement, yet 85% of all sales still happen in stores. Some retailers are figuring out how to capture the best of both worlds.
An approach that uses digital technology to better understand customers’ needs relies on e-commerce platforms to get new products into the market quickly.