Ella Rabener is a core member of the corporate innovation and digital business-building arm of Boston Consulting Group. Ella is an experienced e-commerce and fintech entrepreneur. She joined BCG in 2019 and has ten years of previous startup experience. She currently leads fintech and insurtech in the Western Europe, South America, and Africa (WESA) region.

Before joining the firm, Ella co-founded Scalable Capital, one of the world’s leading independent digital wealth managers and currently valued at over $1 billion. Prior to that, she built several e-commerce ventures, among them Westwing.ru, Russia's leading online destination for furniture and home décor. She has broad international experience and has lived or worked for clients in the US, Europe, Asia, Russia, and the Middle East.

Ella is currently focused on helping clients build financial ecosystems across multiple geographies as well as exploring the opportunities that open banking and the API economy bring to financial institutions. Within the insurance space, she’s supporting clients with building digital-first propositions in the life insurance and pensions/decumulation space. She also enjoys bringing a digital lens to due diligences across the financial and consumer goods/retail sectors.


  • PhD, summa cum laude, European Business School, Germany
  • Diploma in business administration, with distinction, Johann Wolfgang Goethe-University in Frankfurt, Germany
  • Maîtrise degree, Université Lumière Lyon, France