Patrick Witschi is a core member of Boston Consulting Group's Pricing Enablement Center as well as the Center for Customer Insights (CCI). He focuses on building deep customer understanding and using the insights he gains to determine offering and pricing strategies that will result in sustainable revenue growth and bottom-line impact. His expertise covers leveraging qualitative and quantitative research techniques, building pricing models based on willingness to pay, and deploying tactical offering and pricing measures based on consumer behavior.
Patrick has gained considerable experience working with clients across a range of industries, including consumer goods, telecommunications, financial services, and transportation.
Before he joined the firm in 2016, Patrick was a director at Bank Julius Baer, responsible for strategic pricing for Asia, and a senior consultant at Simon Kucher Partners, a consultancy specializing in pricing and revenue growth.
Shoppertainment is a USD1 trillion opportunity in APAC. What potential does this entail for brands, and how can brands continue to inspire Shoppertainment growth in the next wave of commerce?
Global clusters of like-minded consumers are surprisingly rare. And even among countries with similar consumer attitudes, needs can differ sharply by product category.
Although anxiety over health and finances is high, attitudes remain surprisingly resilient. And some behavioral changes—including greater use of digital commerce and tools—are sticking.
For brands hoping to lure value-conscious consumers, pricing is crucial. But a BCG survey shows that offering the lowest price isn’t always the winning move.
As the COVID-19 pandemic continues to evolve rapidly, the Japanese International Cooperation Agency and BCG conducted a comprehensive study to understand how the pandemic impacted Southeast Asia along various dimensions.
Para as marcas que esperam atrair consumidores conscientes do valor, o preço é crucial. Mas uma pesquisa do BCG mostra que oferecer o menor preço nem sempre é o movimento vencedor.
A nuanced understanding of what really drives buying decisions in the post-COVID-19 world is crucial to maximizing share in a target market.
Six months since our initial consumer sentiment survey, behavioral patterns are starting to take shape.
Several trends we identified a month ago have endured, while important and potentially lasting shifts in consumer thinking and behavior are also becoming apparent.
E-wallet use is soaring in one of the world’s great growth zones. As competition intensifies, the stakes for both banks and new digital finance entrants are huge.