Instead of attempting to grow their way out of underperformance, successful companies first shrink to an advantaged core, improve returns, and only then pursue expansion.
At its heart, corporate strategy asks how a company’s total can be valued higher than the sum of its parts. This translates into three questions that should be on the agenda of every CEO. What is our company’s vision? What is our portfolio strategy? And, how must we adjust our corporate policies to achieve our goals? — Ulrich Pidun
Education
- PhD, summa cum laude, theoretical chemistry, Philipps University of Marburg
- MBA, with highest distinction, INSEAD
- MSc, chemistry and mathematics, Philipps University of Marburg and Imperial College London
Honors and Awards
- Marburg University Award for Academic Excellence (PhD)
- Henry Ford II Award, MBA 2000, INSEAD
- Honorary professor for corporate strategy, Technical University of Berlin
Ulrich Pidun joined Boston Consulting Group in 1997. He is a core member of the Corporate Finance & Strategy practice and an expert in corporate strategy. He is also the Insight Leader for the Strategy Lab at BCG Henderson Institute, BCG’s global think tank.
Ulrich is a former fellow of the BCG Henderson Institute, during which time he investigated business ecosystems by examining their design, governance, and strategies. In addition to his work at BCG, Ulrich is a professor for corporate strategy at the Technical University of Berlin, Germany, and has published a widely respected textbook on corporate strategy.
