At its heart, corporate strategy asks how a company’s total can be valued higher than the sum of its parts. This translates into three questions that should be on the agenda of every CEO. What is our company’s vision? What is our portfolio strategy? And, how must we adjust our corporate policies to achieve our goals?

Ulrich Pidun
Partner & Director, BCG Henderson Institute Fellow

Ulrich Pidun joined Boston Consulting Group in 1997 and is a core member of the Corporate Finance & Strategy practice and an expert in corporate strategy.

As a fellow at the BCG Henderson Institute (BHI), Ulrich investigates business ecosystems by looking at ecosystem design, governance, and strategies. In addition to his work at BCG, Ulrich is a professor for corporate strategy at Technical University of Berlin, Germany, and has published a widely acknowledged textbook on corporate strategy.


  • PhD, summa cum laude, theoretical chemistry, Philipps University of Marburg
  • MBA, with highest distinction, INSEAD
  • MSc, chemistry and mathematics, Philipps University of Marburg and Imperial College London


  • Marburg University Award for Academic Excellence (PhD)
  • Henry Ford II Award, MBA 2000, INSEAD
  • Honorary professor for corporate strategy, Technical University of Berlin