Headshot of BCG Expert Missy Jenkins

Different Fields, Same Goal: Building a Winning Culture

Missy Jenkins, Senior Vice President of Commercial at the NWSL’s KC Current, talks about how her time at BCG and then pivoting to follow her passion pursuing a career in the professional sports world.
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You began your career with early experiences in the sports industry before joining BCG. What first drew you to sports, and what motivated your pivot from that world into consulting at BCG?

I’ve always been a huge sports fan—whether as an athlete growing up or as a student at the University of Virginia. It took a few years, but I eventually realized that a career in sports would allow me to merge my professional and personal passions. After a few years in the industry, however, I realized I still had a lot to learn and was seeing my business school classmates thrive in the consulting world. It felt like the right career move at the right time—and I couldn’t be happier I made the pivot.

How did your time at BCG shape your leadership approach—and what lessons from that experience continue to influence how you lead teams today?

I wouldn’t be where I am today without the experiences I had in consulting. Whenever I reflect on my time at BCG, I point to three direct skills that I’ve been able to leverage in leadership roles since leaving: the importance of managing up and across just as much as managing down, leading meetings with intentionality and organization, and learning to balance priorities in the most efficient way possible.

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You’ve often been described as a culture shaper—both at BCG in the Washington, D.C., office and in your sports leadership roles. How do you intentionally build strong, inclusive cultures across such different environments?

One of the most important skills I’ve worked hard to develop over my career is the ability to consider everyone’s intentions, interests, and skills. The better you are at understanding everyone’s motivations, their unique ways of engaging, and how they react in certain situations, the better you can tailor the culture to meet the needs of most people. Ensuring people feel heard and understood goes a long way towards building the best environment for others to thrive.

Whenever I reflect on my time at BCG, I point to three direct skills that I’ve been able to leverage in leadership roles since leaving: the importance of managing up and across just as much as managing down, leading meetings with intentionality and organization, and learning to balance priorities in the most efficient way possible.

You’ve since returned to the sports world—first with the Washington Nationals in Major League Baseball and now with the KC Current in the National Women's Soccer League. What inspired that move back into sports, and what has been most rewarding about working at the intersection of business and passion?

While there was a time when I thought I would stay at BCG forever, the excitement and energy in sports ultimately drew me back in. The ability to play a role in a fan’s experience at a sporting event is unparalleled, and I’m excited to be a small part in helping shape that experience every day. My roles at the Nationals and at the Current have allowed me to leverage both my passion for sports and the skills I learned in consulting; I consider that a win-win!

The better you are at understanding everyone’s motivations, their unique ways of engaging, and how they react in certain situations, the better you can tailor the culture to meet the needs of most people.

Women’s sports are experiencing unprecedented growth and visibility. From your vantage point, what’s fueling that momentum, and where do you see the greatest opportunities ahead?

There is no doubt that investment in women’s sports is what is fueling its momentum. With owners such as Chris and Angie Long, who built the first stadium purpose built for a women’s professional sports team, we are finally seeing significant investments being made in facilities and talent development. That investment is resulting in increased viewership and the attention that these athletes have always deserved.

For someone looking to pivot into a passion-led or purpose-driven field such as sports, what’s one piece of advice you’d share based on your own experience?

It’s unbelievably important to know how to tell your story. Making the connections between your different careers and organizations is paramount to ensuring it “makes sense” when you are looking to transition into a new career or field. For sports in particular, you can’t just be a sports fan—you have to be able to understand the key drivers to sports business and to a field not that much different than any other consumer-driven business.

Making the connections between your different careers and organizations is paramount to ensuring your story ‘makes sense’ when you are looking to transition into a new career or field.

Looking ahead, what’s next for you and the KC Current as the organization—and the league—continue to grow?

Most immediately, I hope that the Kansas City Current wins the NWSL Championship in a few weeks. It’s been an unbelievable season for the team, but finishing the season with a trophy is the ultimate goal.

In the long term, the trajectory is strong for our team and the league. With two teams joining the league in 2026, expanded media rights deals, and increased valuations, I expect we will only see continued growth in viewership, engagement, and partnerships. This is only the beginning for women’s sports, and I can’t wait to see what the next 5 to 10 years brings!