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BCGが読む経営の論点2022

アフターコロナを見通し、経営をさらに進化させるために何をすべきか。進展する構造変化の本質と企業経営が目指す方向性について、業界を問わず必須のポイントを提示したうえで、9つの業界の論点をより具体的に示します。

コロナ感染拡大下の消費者心理スナップショット：日本とアジア太平洋地域―さらなるデジタル世界へ（日本語）

消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。

マーケティングの未来を創るのは今

テクノロジーの進化と消費者の期待の上昇を背景に、マーケティングは急速に変化しています。CMOやマーケティング部門はどうしたら遅れをとらずついていけるのでしょうか？

世界を動かす消費者たち: 新たな経済大国・中国とインドの消費マインド

中国・インドの消費者市場は、2020年までに合計年10兆ドルに達すると著者らは予測しています。

Managing Through COVID-19

Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

Brands Must Take Quick Action to Address COVID-19 Challenges

To survive the crisis, brands need to shore up their supply chain, adjust to shifting sales channels and reset existing promotional calendars.

Tracking Spending on Food and Household Goods Amid COVID-19

Frenzied buying has mainly ended, but alcohol sales have begun to creep upward.

Please R.S.V.P to Participate in the Reopening of the U.S. Economy

How does a nation reopen the economy while balancing the health of its citizens? As COVID recovery develops, companies need the ability to sense micro-market changes in consumer behavior.

Creating Value and Growth

The Pandemic Was a Game-Changer for CPG in 2020. Who Won, and What’s Next?

To sustain performance following a year of unprecedented growth, winning companies will have to adapt to new consumer trends.

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

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Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

The So What from BCG: How Can My Shopping Save The Planet?

Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.

Winning in Digital

A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.

Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Bionic Supply Chains Power a New Operating Model

They improve the speed and quality of decisions as well as resilience and performance.

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

Consumer Packaged Goods

For Consumer Companies, It Will Take Collective Action to Fight Deforestation

Companies are accelerating efforts to ensure their products do not contribute to global forest loss. But individual company action, while necessary, is not enough.

Maximizing the Value of Data for CPG Marketers

Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.

How the Consumer Industry Can Boost Healthier Eating

Consumer businesses can materially improve consumer nutrition by boosting transparency and health education, taking proactive company action, and supporting government regulation.

For Danone, Doing Good Is Good Business

Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.

Transforming Operations

How CPG Companies Can Conquer the E-Commerce Supply Chain

The dizzying growth in e-commerce has wreaked havoc on CPG supply chains. Here’s how companies can tackle channel proliferation and meet customers’ rising expectations. 

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.

Delivering Essential Products to Consumers, Uninterrupted

COVID-19 has exposed the high cost of inflexible CPG supply chains. Companies must act now to ensure adequate supplies and plan for greater resilience in future.