消費財 最近の論考

BCGは日本全国の18歳以上の消費者を対象に、消費行動の変化や物価変動に対する心理を分析する調査を継続的に実施しています。その最新の結果を紹介します。

不確実性の高い時代、企業リーダーにとって、世界的な潮流を読み取ることは自社の戦略の方向性を定めるうえで欠かせません。本書は、今後10年先の事業環境を見据え、2025年時点で優先的に検討すべきとBCGが考える経営上の重要論点を提示しています。

To gain the greatest sustainability advantage, they should act now. Three strategies can make a big difference.

Consumers are showing a growing interest in foods that are better for their health, and this realization is starting to be reflected in sales.

To thrive in uncertain times, packaging companies must remain flexible while investing in capabilities that will define future industry leadership.

CPG companies will fall short of their net-zero goals unless they move from reengineering existing products services and business models to reimagining them.

Climate change is pushing natural systems to the brink. Companies that integrate sustainability into their core can change the game.

Nina Jönsson, CEO of ICA, details why sustainability is fully integrated into every aspect of the company’s business and how other companies can learn from ICA’s climate progress.

From logistics and attaining net zero goals to building a responsible value chain and product portfolio, Chief Sustainability Officer Archana Jagannathan reveals PepsiCo Europe’s partnership strategy.

As a co-sponsor of CGF’s Towards Net Zero Coalition, DFI’s CEO Scott Price details why it’s more important than ever to broaden and strengthen the group’s base.

 As part of CGF’s Towards Net Zero Coalition, Bel Group CEO Cecile Beliot-Zind shares how regenerative agriculture, further scope 3 innovation, and more are leading the company forward.

The 50- to 70-year-old demographic is a growing, multitrillion-dollar global market—but people in it are hard to engage with normal marketing. Here’s how to reach them.

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

CPG firms face a long-term need to update their enterprise software and a short-term need to implement a digital transformation. With the right approach, they can accomplish both.

Negotiating the price of a product can be uncomfortable. Andrej Levin shows how advancements in AI could help companies across industries set optimal fixed prices, making bargaining a thing of the past.

L’Oréal teamed up with BCG to create Beauty Genius—an AI-powered virtual beauty assistant, available 24/7, that offers customized advice and recommendations.

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

Nicolas de Bellefonds explains how generative AI will transform the consumer goods industry, bringing changes across personalization, innovation, and deeper customer relationships.

Teens are a rising force in the US beauty market. Our survey reveals where they shop, the brands they prefer, and what truly influences them.

Alex Amouyel, president and CEO of Newman's Own Foundation, shows what the “100% for purpose” movement can teach us about doing business, philanthropy, and capitalism differently

Our phones will be the hub for a universe of features that AI will bring to life, say Qualcomm’s Akash Palkhiwala and BCG’s Jaison Justin.

István Mag of MOL Group shares how AI—coupled with a solid business strategy and digital foundation—is helping the company transform its operations and expand its offerings.

Manufacturers need to optimize for increased productivity, improved sustainability, greater resilience, and a stronger workforce. How can they harness the latest technologies to realize these goals?

BCG’s new benchmark reveals that only 10% of companies are truly prepared for supply chain disruptions. Where does your company stand?

Chinese consumer market's recovery accelerated in Q1 2024, with GDP growth surpassing forecasts and key opportunities in brand globalization and the restaurant sector. Explore the latest emerging trends in our Q2 2024 China Consumer Market Quarterly Watch.

Despite many challenges, Chinese entrepreneurs are taking the initiative to find new opportunities and increase firm profits, with many sectors showing signs of growth in 2023. Learn more in our Q1 2024 China Consumer Market Quarterly Watch.