消費財 最近の論考

デジタル・ディスラプターや新しいビジネスモデルの台頭により消費財業界は⼤きく変化しつつあります。消費財関連企業の次の施策を考えるうえでBCGの論考がお役に⽴てば幸いです。

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BCGが読む経営の論点2022

アフターコロナを見通し、経営をさらに進化させるために何をすべきか。進展する構造変化の本質と企業経営が目指す方向性について、業界を問わず必須のポイントを提示したうえで、9つの業界の論点をより具体的に示します。

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コロナ感染拡大下の消費者心理スナップショット:日本とアジア太平洋地域―さらなるデジタル世界へ(日本語)

消費者の心理や行動は、新型コロナウイルスにより大きく影響を受けています。そして、アナログな交流が制限されるなか、デジタルは必需品の購入や他者とのつながりを可能にし、世界はさらなるデジタル化へと進みつつあります。この論考では、日本、オーストラリア、インドの消費者心理と支出への影響、そしてデジタルへのシフトについて掘り下げます。

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マーケティングの未来を創るのは今

テクノロジーの進化と消費者の期待の上昇を背景に、マーケティングは急速に変化しています。CMOやマーケティング部門はどうしたら遅れをとらずついていけるのでしょうか?

Managing Through COVID-19

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Advantage Beyond the Crisis

In order to emerge stronger, companies must ensure that their response to COVID-19 is not just immediate, but also transformational.

BCG on Consumer LI Showcase

Follow BCG on Consumer on LinkedIn

Companies operating in today's Consumer Products industry must optimize performance, tap into new opportunities and transform to meet customers’ demands. Follow BCG on Consumer on LinkedIn for the latest industry insights and news.

Creating Value and Growth

Five Imperatives for the Future of FMCG

Makers of fast-moving consumer goods have several key steps they must take to weather the sector's current challenges.

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

Winning in Digital

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Cracking the AI Code in CPG

CPG companies may be masters at marketing, but when it comes to advanced analytics and AI, there’s room for improvement. To catch up, they need to study lessons from successful early adopters.

Large Consumer Goods Companies: Leverage Your Data to Stay Nimble

Large consumers goods companies have not been winning in the marketplace. Taylor Smith explains how they can leverage AI and advanced analytics techniques to drive competitive advantage.

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BCG Executive Perspectives

BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG's experts below.

Consumer Packaged Goods

For Danone, Doing Good Is Good Business

Danone’s Isabelle Grosmaitre on the food revolution and the crucial role of business in social transformation.

Transforming Operations

The Time Is Ripe for Food Tracing

The Time Is Ripe for Food Traceability

Food traceability is here to stay. The question is whether food companies, distributors, and retailers treat it as a regulatory burden or a strategic opportunity.

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