
マーケティングの未来を創るのは今
マーケティングは急速に変化しています。テクノロジーやツールは進化し続け、デジタルチャネルはますます分散していきます。
マーケティングは急速に変化しています。テクノロジーやツールは進化し続け、デジタルチャネルはますます分散していきます。
ちょっと背伸びをすれば手の届く新しいタイプの贅沢品-「ニューラグジュアリー」が、高価格ながら大量に売れています。
E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.
Artificial intelligence can provide optimized solutions to three key retailer concerns: rising cost of goods, declining consumer spending, and supply chain volatility.
Most retailers don’t collect first-party customer data in a structured way or leverage its full potential. Powering four levers can drive profit and revenue from this valuable asset.
The future of retail requires building local ecosystems to reach customers where they live and work. We call it winning the town.
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今日の小売企業はパフォーマンスを最適化し、新たな機会を活用し、消費者のニーズや期待に応えられるよう変革していかなければなりません。
The technology is just a tool. Don't disregard the data, talent, and experimentation that constantly activate and inform the intelligence behind the system.
There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.
Understanding every warehouse archetype, developing critical use cases, and improving existing ROI before the work begins are key to warehouse automation success.
For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
Getting raw materials right, from a sustainability perspective, can pay off for brands. Failing to do so can leave them at a competitive disadvantage.
Craig Brommers, American Eagle's chief marketing officer, discusses how brands can sustain real, authentic creative qualities and continue to pursue sustainability.
Technology is intersecting with fashion today in never-before-seen ways. PacSun CEO Brieane Olson drills down into how Gen-Zers are combining the two to creatively express themselves.
Combined BCG and Vestiaire Collective research sheds light on the trends that matter most to consumers.
In today’s market, some highly sought secondhand models may sell for more than their listed retail value, making them an attractive investment.
BCG’s Sarah Willersdorf offers insights on the future of luxury, exploring the importance of inspiration, quality, and creativity in the wake of generative AI and other technologies.
The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
BCG Executive Perspectives
BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG's experts below.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
The COVID-19 pandemic is radically transforming grocery retail business models. Winning companies will be best at distinguishing permanent trends from those that are temporary.
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.