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マーケティングの未来を創るのは今

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ウーマン・エコノミー: 世界の消費は女性が支配する

女性は世界の消費の64％を支配し、その購買力は上昇しています。

なぜ安くしても売れないのか: 一人二極化消費の真実

一人一家族二極化消費が進展するなか、「ワンランク下」の商品・サービスも、消費者はただ安いから買うわけではありません。限りあるお金で自分や家族のたいせつなものを実現するために、選択と決断を繰り返し、かつての常識からはアンバランスに映る消費行動をとる消費者たち。

なぜ高くても買ってしまうのか: 売れる贅沢品は｢4つの感情スペース｣を満たす

ちょっと背伸びをすれば手の届く新しいタイプの贅沢品－｢ニューラグジュアリー｣が、高価格ながら大量に売れています。

The Future of Retail

The Future of Traditional Retail in Africa

Millions of small, independent shops are the cornerstones of African commerce. Now they’re diversifying, digitizing, and partnering with modern retailers to reach the next level.

The Future of Retail—Omnichannel

Giving the customer infinite pathways, omnichannel is the new frontier in shopping. This first video in BCG’s series on the future of retail takes us to China to learn how customers and retailers both benefit.

The So What from BCG: How Can My Shopping Save The Planet?

Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.

Five Retail Trends That Will Outlast the Pandemic

As vaccination rates increase and most regions begin a return to normality, retailers face shifting populations, new priorities for consumers—and an uneven recovery.

Advanced Analytics, AI, and Digital

A Guide to IT Innovation for Packaged Goods Makers

For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.

The $70 Billion Prize in Personalized Offers

There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.

Fashion Industry

What’s Next for Sportswear in China?

New sports categories, influential sports communities, and a more serious approach to fitness are just a few of the many factors propelling strong growth over the coming decades.

The Consumers Behind Fashion’s Growing Secondhand Market

Brands should take stock of the preowned boom and what matters most to the people behind it.

Fashion’s Big Reset

Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.

Luxury Goods

How Luxury Companies Can Advance as Responsible Pioneers

The industry is uniquely positioned to generate positive societal impact. Here's what it will take.

A Three-Season Strategy for Fashion and Luxury Retailers

Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.

Transformation, Growth, & Value Creators

Play Video

Four Myths and Misunderstandings about Doing Business in Africa

International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.

The $2.5 Trillion Opportunity for Grocers That Are First to the Future

The COVID-19 pandemic is radically transforming grocery retail business models. Winning companies will be best at distinguishing permanent trends from those that are temporary.

The Consumer Sentiment Series

Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.