流通 最近の論考

小売企業は、価値を創造し成長を促進するために、オペレーションをデジタル化し、顧客中心のアプローチでトランスフォーメーションを実現しなければなりません。今日の流通業界のトレンドに関する BCG の論考をご覧ください。流通関連企業の将来の経営を考えるうえでお役に立てば幸いです。

Featured Insights

Managing Through COVID-19

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The Playbook for a Smart Retail Reopening

To reopen safely and profitably, stores should take a holistic approach that includes a long-term strategy, a dedicated team, and a rollout plan that they can adapt quickly in response to initial outcomes.

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Reigniting Retail Demand

Consumer demand has changed in the wake of COVID-19, and retailers must adapt. To win, they must rethink everything—from their marketing spending to the makeup of their store network.

Advanced Analytics, AI, and Digital

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Scaling the Store of the Future

New technologies can lure consumers back to stores with experiences they can’t get online. Here’s how retailers can ensure a fast, effective rollout.

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コロナ危機と新たなリーダーシップ・アジェンダ

新型コロナウイルスの感染拡大により、深刻な世界的リスクに対するレジリエンス(回復力)の必要性があらためて浮き彫りになりました

The Future of Retail

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A Recipe to Reduce Food Loss and Waste

Portuguese retailer Sonae piloted five initiatives that could ultimately slash the loss and waste of fruits and vegetables across its supply chain by 12,000 tons.

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Chinese Consumers and the Digital Economy

China represents one of the biggest retail opportunities in the world. To seize it, companies must understand the digital and economic trends that are driving Chinese consumers.

おすすめコンテンツ

なぜ安くしても売れないのか: 一人二極化消費の真実

一人一家族二極化消費が進展するなか、「ワンランク下」の商品・サービスも、消費者はただ安いから買うわけではありません。限りあるお金で自分や家族のたいせつなものを実現するために、選択と決断を繰り返し、かつての常識からはアンバランスに映る消費行動をとる消費者たち。

Fashion

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Fashion’s Big Reset

Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.

Luxury

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

Digital in the Luxury Goods Market

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How Should Brands Maximize the Benefit of Proliferation?

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The Importance of a Brand's Authenticity

Transformation, Growth, & Value Creators

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Can Traditional Retailers Counter the Online Threat?

Amazon’s purchase of Whole Foods was a shot across the bow. To compete with e-commerce players, established retailers must improve their value proposition, their internal operations, and the customer experience.

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