
マーケティングの未来を創るのは今
マーケティングは急速に変化しています。テクノロジーやツールは進化し続け、デジタルチャネルはますます分散していきます。
マーケティングは急速に変化しています。テクノロジーやツールは進化し続け、デジタルチャネルはますます分散していきます。
女性は世界の消費の64%を支配し、その購買力は上昇しています。
一人一家族二極化消費が進展するなか、「ワンランク下」の商品・サービスも、消費者はただ安いから買うわけではありません。限りあるお金で自分や家族のたいせつなものを実現するために、選択と決断を繰り返し、かつての常識からはアンバランスに映る消費行動をとる消費者たち。
ちょっと背伸びをすれば手の届く新しいタイプの贅沢品-「ニューラグジュアリー」が、高価格ながら大量に売れています。
Millions of small, independent shops are the cornerstones of African commerce. Now they’re diversifying, digitizing, and partnering with modern retailers to reach the next level.
Giving the customer infinite pathways, omnichannel is the new frontier in shopping. This first video in BCG’s series on the future of retail takes us to China to learn how customers and retailers both benefit.
Sustainability is as much about mindset, intention, and focus as technology, explains Shalini Unnikrishnan, a leader on social impact at BCG.
As vaccination rates increase and most regions begin a return to normality, retailers face shifting populations, new priorities for consumers—and an uneven recovery.
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今日の小売企業はパフォーマンスを最適化し、新たな機会を活用し、消費者のニーズや期待に応えられるよう変革していかなければなりません。
For the biggest impact, companies should focus on using AI, digitizing must-have capabilities, and adopting new ways of working.
There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models.
New sports categories, influential sports communities, and a more serious approach to fitness are just a few of the many factors propelling strong growth over the coming decades.
Brands should take stock of the preowned boom and what matters most to the people behind it.
Recovery from the COVID-19 crisis requires a radical business redesign. Brands must cut operating costs, boost e-commerce, and invest for the future.
The industry is uniquely positioned to generate positive societal impact. Here's what it will take.
Facing a disrupted consumer environment, F&L brands need to likewise disrupt their usual approach, by planning sales strategies more than a year in advance.
BCG Executive Perspectives
BCG Executive Perspectives offer insights on global topics that matter most to leaders in the public and private sectors. Explore these topics and read the latest thinking from BCG's experts below.
International businesses are missing out by underestimating Africans, making costly assumptions about diversity, preferences, and buying power. BCG Consultant Nomava Zanazo shares what companies need to know to succeed on the continent.
The COVID-19 pandemic is radically transforming grocery retail business models. Winning companies will be best at distinguishing permanent trends from those that are temporary.
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.