シナリオ・プランニング再考： 変化適応力を高める
メガトレンドを織り込んだ未来の姿を具体的なストーリーの形で描き出し、それを基に自社への示唆や戦略的方向性を議論する、新しいシナリオ活用法を紹介します。
旅行・観光業界 最近の論考
BCGの最近の論考で、航空業界、宿泊業界、旅行業界の企業がどうしたら組織を変革し、グローバルブランドを強化し、革新的なデジタル組織能力を構築できるかをご覧ください。
Featured Insights
Reshaping the Airline Organization for the Future of Retail
What does the airline retail revolution mean for leaders? Transformation is needed—and opportunity awaits.
Plotting Aviation’s Uncharted Course to Net Zero
The goalpost hasn’t changed because of the disruptions from COVID-19. Carriers that don’t take action on emissions could have reforms imposed by outside forces.
Digital Innovation Will Take Air Freight Revenues to New Heights
By linking to a digital distribution marketplace and upgrading their internal pricing systems, air freight carriers can fill their empty capacity and achieve optimal returns.
Why Airlines’ Network Planning Must Be Bionic
To navigate demand volatility, airline network teams must be more flexible and increasingly bionic, using digital tools to make schedule modifications nearly up until the day of travel.
To Uncertainty and Beyond in the Travel Industry
In this episode of The So What from BCG, Jason Guggenheim, BCG’s global leader of travel and tourism, explains how companies can sharpen their ability to sense shifts in demand.
The Consumer Sentiment Series
Emerging from the isolation of the past 15 months, US consumers express optimism—some cautiously and others confidently—about resuming their pre-pandemic activities.
Bionic Revenue Management in Travel and Tourism
Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.
Edition 26: What the Evolution of Travel Means for Business
Consumers are ready to hit the road and take to the skies. Organizations within and beyond the travel industry should be ready for the demand spike—but prepare for uncertainty, volatility, and new patterns to emerge.
Opening the Black Box in Pricing and Revenue Management
Travel and tourism expert Lamberto Biscarini explains the thinking behind BCG's end-to-end airline automation method.
