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BCG経営コンセプト「市場創造編」「構造改革編」

BCGジャパン50周年を機に、今日の事業環境で特に重要性が増しているテーマを選び、「市場創造編」「構造改革編」の2冊に分けてBCGの最新の経営手法をまとめました。「市場創造編」では非連続な成長を実現するための手法を、「構造改革編」ではそれを実現する組織体に変革していくための手法を取り上げ、事例をまじえ解説します。

シナリオ・プランニング再考： 変化適応力を高める

メガトレンドを織り込んだ未来の姿を具体的なストーリーの形で描き出し、それを基に自社への示唆や戦略的方向性を議論する、新しいシナリオ活用法を紹介します。

The Airline Industry

Digital Innovation Will Take Air Freight Revenues to New Heights

By linking to a digital distribution marketplace and upgrading their internal pricing systems, air freight carriers can fill their empty capacity and achieve optimal returns.

Why Airlines’ Network Planning Must Be Bionic

To navigate demand volatility, airline network teams must be more flexible and increasingly bionic, using digital tools to make schedule modifications nearly up until the day of travel.

Seven Trends That Will Reshape the Airline Industry

Big changes loom for air carriers, including the need for more personalized service and increased sustainability. Here’s how industry leaders should respond.

How Digital Operations Put the World’s Oldest Airline in the Lead

KLM is using state-of-the-art technology to solve one of the industry’s thorniest dilemmas: dealing with operational tradeoffs.

Innovation in the Travel Industry

The Consumer Sentiment Series

The late summer rise of the Delta variant in the US has reduced optimism, but participation in various activities has actually increased since May.

Bionic Revenue Management in Travel and Tourism

Travel companies can move beyond ticket pricing to focus on new models for customer understanding and engagement.

Travel Distributors Must Deliver a Seamless Customer Experience

By applying lessons from such industries as retail and financial services, travel companies can capitalize when recovery comes.

Breaking Ground on a New Era in Lodging

As cautious consumers resume traveling after COVID-19, hotel companies need to understand how the pandemic has altered their preferences and behaviors.

In Travel, It’s Time to Push AI Beyond the Pilot Phase

Travel companies are rich in data and confront complexity daily—characteristics that play to AI’s strengths. But for AI to succeed, companies must do more than experiment.

Innovation in Travel Must Put the Traveler First

Travel companies that fail to innovate will be reduced to commodity providers of hotel rooms and airplane seats.

Edition 26: What the Evolution of Travel Means for Business

Consumers are ready to hit the road and take to the skies. Organizations within and beyond the travel industry should be ready for the demand spike—but prepare for uncertainty, volatility, and new patterns to emerge.