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Vogue Business & Business of Fashion

Fashion Industry Faces Massive Shortage of Sustainable Raw Materials

In Vogue Business and Business of Fashion , BCG’s Jocelyn Wilkinson explains that fashion brands must dramatically increase their use of sustainable raw materials to meet their decarbonization targets and comply with increasing sustainability regulations. According to a report from BCG, Quantis, and Textile Exchange , the fashion and apparel industry could face a sustainable raw materials shortage of 133 million tons by 2030 if brands do not invest in these materials and incentivize suppliers to change their operations. “I do think this is a business model change,” says Wilkinson.