How AI Can Transform Your Company’s Performance—and Measure It Better

In a guest column for Fortune , BCG’s François Candelon , Michael Chu, Gaurav Jha , and Shervin Khodabandeh explain how AI can be used to create new key performance indicators (KPIs), prioritize the most relevant KPIs, and identify shared KPIs that improve organizational alignment. A joint survey by BCG and MIT Sloan Management Review found that 34% of surveyed organizations already use AI to create new KPIs, and 90% of those organizations said their KPIs have improved as a result. “AI seems likely to open up a new era of performance measurement—and new frontiers of business performance,” note the authors.