Fabriq by BCG

A Marketing Personalization Platform to Accelerate Transformations

Personalization requires a seamless orchestration of infrastructure, applications, and workflows across the different areas of the marketing landscape. Fabriq by BCG speeds marketing transformations by injecting automation, templatization, and precision targeting into existing marketing tech and processes—ultimately both scaling and hyperpersonalizing campaign execution.

Fabriq hero

2x-3x


increase in customer engagement

2%-5%


increase in in-store traffic

30%-50%


increase in marketing ROI

6%-10%


sales lift

15%


average total basket lift

Inside Fabriq by BCG: Our Marketing Personalization Platform

Over the past several years, we’ve developed increasingly sophisticated solutions to help our clients—marketers and CMOs, in particular—bring their data-driven marketing to fruition. Along this journey, we have distilled our learnings into Fabriq by BCG, a state-of-the-art set of tools, modules, and omnichannel integration capabilities. We are now making our tech available to all marketers who are looking to power bolder, better personalization programs. Fabriq by BCG’s ever-expanding productized ecosystem also offers an AI-driven approach to BCG’s proprietary media spend optimization and customer data enrichment to reveal a true 360-degree view of your customers.

Our focus is value creation, and Fabriq by BCG is a catalyst for generating measurable returns through personalization. Fabriq by BCG is not another tool. It is the connective tissue within your existing martech stack, combining intelligence, omnichannel integration, and the automation layer only where needed to drive the velocity and scale of hyper-personalization—with no annual fee for a perpetual license. All modules work in isolation, natively designed to augment, not supplant, the existing stack. By activating and integrating automated AI models into your stack, our marketing personalization platform frees up marketers from manual analyses and processes to do what they love: innovate, experiment, and create measurable value.

OUR USERS

Who Benefits from Fabriq by BCG?

Our marketing personalization platform enables marketers to focus on innovation, while engineers and data scientists have access to scalable paradigms that reach the granularity of 1:1 at one-tenth of the campaign creation time.

Marketers | Fabriq
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Marketers

Marketers

Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.

Engineers | Fabriq
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Engineers

Engineers

Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.

Data Scientist | Fabriq
3
Data Scientists

Data Scientists

Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.

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2
3
Marketers | Fabriq
Engineers | Fabriq
Data Scientist | Fabriq

Marketers

Empower marketers through templatization and automation of gamified, end-to-end marketing constructs—resulting in campaigns built and launched in a matter of minutes, versus weeks or months.

Engineers

Provide engineers with production-ready tools to manage infrastructure, automation, and scaling of marketing-focused applications.

Data Scientists

Embed predeveloped machine-learning and AI solutions and empower data scientists to create their own specialized AI solutions, resulting in millions of offer variations.

Why Fabriq?

The Benefits of Fabriq by BCG

Fabriq by BCG helps companies focus on outcomes—combining technical and human capabilities in ways that complement and supplement each other. When you can boost the velocity of execution, drive fast course correction, and focus on innovation, you get a personalization program where the whole is greater than the sum of its parts.

Clients who deploy Fabriq by BCG to deliver customized marketing have seen impressive results for engineers, data scientists, and marketers:

Impact

Our Clients’ Success in Customized Marketing

Fabriq by BCG has unlocked personalized marketing solutions for companies in a variety of industries, including retail, health care, travel, insurance, and financial services. Here are some examples

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2024 SIIA CODiE Award: Best Marketing Solution - Fabriq by BCG

BCG and BCG X won the 2024 CODiE Award for Best Marketing Solution for Fabriq by BCG. The award recognizes the best solution that enables companies to plan, target, market, and measure the effectiveness of campaigns promoting products and services to consumers and/or businesses online, off-line and via mobile devices. The CODiE Awards judges noted, "Fabriq empowers marketers with a powerful suite of tools for real-time personalization, media spend optimization, and seamless campaign management with existing tech stack. Its ability to bridge the tech gap, cater to diverse campaign goals, and deliver measurable results makes it a super competitive solution for brands looking to personalize customer experiences and maximize marketing ROI."

Our Experts

Meet Our Fabriq by BCG Team

The experts behind our marketing personalization platform help clients unlock value with their personalization technology. Here are some of our customized marketing experts.

Headshot of BCG expert Silvio Palumbo Managing Director & Partner

Silvio Palumbo

Managing Director & Partner

New York

Headshot of BCG expert Mark Abraham Managing Director & Senior Partner

Mark Abraham

Managing Director & Senior Partner

Seattle

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