While no one knows how the agentic future will unfold, understanding four potential paths can help marketers develop resilient strategies.
Lead the Agentic Shift
AI is transforming not just marketing but also the role of the CMO. Leaders must embrace agentic AI models to unlock speed, precision, and a new frontier of performance.
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2025年11月25日
Agentic AI is ushering in a new era for marketing, one where autonomous systems learn, decide, and act alongside human teams.
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2025年11月18日
AI is redefining marketing as a growth engine—and repositioning the CMO as a chief growth architect.
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2025年10月1日
Deployment of GenAI tools for creative tasks lags despite widespread optimism among marketers and significant improvements in tool capabilities. BCG’s recent survey of 251 global marketing leaders reveals three keys to using GenAI tools to their full potential.
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2025年11月12日
By using AI’s power to gain real-time intelligence and to break down organizational silos, CMOs can evolve from tactical marketers to strategic growth architects.
Hear from CMOs and Marketing Leaders
What are leading CMOs doing differently? Hear real-world CMO insights from leaders at the forefront of change—how they are redefining CMO priorities, transforming marketing, and driving growth in the age of AI.
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2026年1月8日
Rethinking the Consumer Journey in the Age of AI
Moloco CMO Paul D’Arcy and BCG’s Giorgo Paizanis discuss how AI is collapsing the marketing funnel—and why brands must rethink discovery, conversion, and loyalty.
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Tomorrow’s Marketers Are Marketing Scientists
BCG’s Jessica Apotheker explores how AI helps marketers tap into new intelligence and democratize that intelligence in decision making.
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2026年4月28日
How Voice AI Is Transforming Enterprise Customer Experience
Ben Budde of ElevenLabs and Juan Martin Maglione of BCG X explain how expressive, low-latency voice agents are reshaping everything from banking to customer service.
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The Three Areas Where AI Is Transforming Marketing
Making Science’s Nick Tiano shares how AI is helping marketers level up in creative and content, personalization and media, and measurement and insights.
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2025年7月14日
How to Move from Experimentation to Transformation with AI
Sanjna Parulekar from Salesforce and BCG’s Bryan Gauch say companies need to focus on the basics—people, processes, and data—to scale AI.
Capture Growth and Value with AI
CMOs are rethinking spending, scaling GenAI, and safeguarding brand equity to deliver impact and efficiency in parallel while evolving their CMO strategy.
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2026年2月12日
Consumer packaged goods marketing is becoming more growth oriented and AI enabled, allowing functions to rewire for speed and localization to create holistic value.
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2025年12月12日
Brand marketing is a powerful financial lever, but in an AI-saturated market, the return comes from investing in the five practices that move influence, trust, and choice.
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2025年8月15日
To preserve their brand’s character in an oversaturated market, CMOs must blend human creativity with AI’s power to scale.
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2025年6月16日
CMOs are increasingly being asked to do more with fewer resources. Discover where they can succeed and how they can unlock savings to fund new growth.
PDF | JUNE 2025
In this BCG Executive Perspective, we articulate the vision and value of the future of marketing with AI.
Article
2025年6月2日
Growing optimism about GenAI’s future impact is fueling new marketing investments that prioritize growth and not only efficiencies, according to BCG’s annual global survey of 200 CMOs.
Customer Experience at Scale
Customer expectations are rising across every touchpoint. CMOs are expected to deliver connected, end-to-end customer experiences that drive loyalty, growth, and measurable impact.
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2026年5月7日
The growth of self-executing agents and consumers’ desire for a seamless experience have raised the stakes for brands and retailers.
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2026年1月2日
Shoppers find GenAI’s input decisive and say it increases their confidence in their purchase decisions. Brands must optimize this new touchpoint with consumers.
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2025年10月29日
As more customers rely on third-party AI agents to help them shop, brands risk losing their influence unless they reinvent their customer experience.
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2025年1月13日
The convergence of AI-powered agents and innovative hardware will enable brands to deliver superior customer experience at a much lower cost-to-serve.
Power Customer-Led Innovation
Consumer behavior is evolving fast. CMOs increasingly rely on AI to understand shifting journeys, embed new ways of working, and turn customer insights into innovation and measurable value.
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2026年4月15日
AI is set to shift merchandising from a series of siloed processes to a more integrated system. Retailers need to prepare.
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2026年1月20日
Companies deploying AI agents at scale need to redesign their end-to-end processes if they want to achieve the promised step changes in productivity and value creation.
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2025年11月7日
Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.
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2025年10月29日
Women’s Wear Daily and Boston Consulting Group recently set out to explore what really matters to young consumers, and how leading brands are adapting to win over Fashion’s Next Gen.
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2025年6月16日
As marketers move away from the traditional marketing funnel, they need to understand the influence that each touchpoint exerts on consumer demand and outcomes.
