The Multiplier: BCG X’s Official Blog

Digitization is fueling innovation in the industrial manufacturing production process, leading to high quality standards and increased efficiency.

BCG X shares insights on blending Generative AI's innovation with Predictive AI's analytics to boost business performance and drive transformation.

To support the rise of autonomous agents, BCG X created AgentKit, a framework for developers to build agent applications. Learn about this AI revolution here.

Why Generative AI enables a leap forward in the automotive customer experience.

By putting desirability front and center, businesses can broaden the aperture of what they can solve and how.

Data science can help creators streamline their content strategies and pave the way to monetization.

If done right, randomized controlled trials (RCTs) can be almost magical, telling you, for instance, which half of your marketing budget you’re wasting. But, in practice, a lot can go wrong.

It's that time of year again: football is back. For some die-hard fans, the start of football season brings more than just excitement — it brings a rollercoaster of emotions every weekend. For others, it brings an excuse to chow down on chips and dips every Sunday. (Guilty!)