Press Releases

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Over Half of CMOs Cite GenAI Adoption as a Top Five Priority Over the Next Year

BCG Survey of More Than 200 CMOs Reveals That 78% of CMOs Are Optimistic About GenAICMOs Are Taking a Pragmatic Approach: Around 80% of CMOs Say GenAI Is Already Improving Automation, Speed, and ProductivityHalf of CMOs Report Using GenAI for Content Creation, Yet 70% Are Concerned About GenAI’s Impact On Creativity and Brand VoiceBOSTON—Chief marketing officers (CMOs) are navigating a tough environment: intense competition, pressure to “do more with less,” and scrutiny from boards, CEOs, and CFOs around marketing’s overall contribution to performance. In the face of this pressure, many CMOs view generative AI (GenAI) as a tool to improve efficiencies and unlock growth.

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Half of Workers Around the World Are Struggling with Burnout

New Study from BCG Reveals That When Employees Feel Included at Work, the Likelihood of Burnout Is HalvedReport Highlights Four Key Employee Sentiments That Have the Biggest Impact on InclusionBOSTON—At some point in their careers, most, if not all, employees around the world have likely experienced symptoms of burnout at work—a state of exhaustion characterized by disenchantment with one’s job and a sense of inefficiency. A new report released today by Boston Consulting Group (BCG) reveals that, on average, 48% of workers from eight countries indicate that they are currently grappling with burnout.

BCG Appoints Dr. Nikolaus Lang Global Leader of BCG Henderson Institute

Dr. Lang Has Led Firm’s Global Advantage Practice and Is Honorary Professor at University of St. Gallen, Bridging Business and Academic WorldsNew Leader Plans to Broaden Institute’s Global Presence with a Focus on Mega-Themes Such as Geopolitics, Macroeconomics, AI/Gen AI, Energy Transition, and TalentBOSTON—Boston Consulting Group (BCG) today announced that Dr. Nikolaus Lang has been appointed as the new global leader of the firm’s think tank, the BCG Henderson Institute (BHI). The Institute carries forward the legacy of BCG’s founder, Bruce D. Henderson, who pioneered the field of corporate strategy and developed concepts such as the Experience Curve and the Growth-Share Matrix.

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Process Industries Must Act Now to Close the Talent Gap

To grow, process industries must expand their workforcesCountries worldwide are seeing the tightest labor markets in 20 yearsProcess companies are facing a wave of retirementsFew in younger generation are looking for careers in industryBOSTON—Process companies, in sectors including metals, mining, chemicals, building materials, paper and packaging, and agriculture, need to expand their workforce significantly to sustain growth. However, in 2022 and 2023 many economies worldwide experienced the tightest labor market conditions in two decades. Singapore had 1.9 more job openings than job seekers in 2023. the ratio in the US was 1.5 times, and in Japan it was 1.3. These are among the findings of a new report published today by Boston Consulting Group (BCG), titled Four Ways Process Industries Can Break Out of the Talent Trap.