BCG and Salesforce combine strategy and technology to help organizations harness AI for real-world impact across sales, service, and marketing.
As leaders in AI in our respective categories, BCG and Salesforce have collaborated to help organizations create more value by transforming customer engagement with Salesforce’s AI platform. As a business integrator, BCG brings proprietary IP, deep functional expertise, and C-suite trust. Combined with Salesforce’s unified platform and generative AI, we at BCG work with senior leaders across industries to deliver scalable, high-impact solutions while enabling organizations to build internal capabilities and long-term self-sufficiency.
Together, BCG and Salesforce drive large-scale transformation across sales, service, and marketing by aligning practical business strategy with execution and embedding agentic AI. This approach improves customer engagement and pipeline performance while enabling more seamless omnichannel experiences. Just as importantly, it ensures that adoption is sustainable by equipping teams with the skills and confidence they need to extend AI solutions well beyond implementation.
Organizations that partner with BCG and Salesforce to transform go-to-market operations have seen more than a 20% lift in productivity across sales and service. By focusing on both technology and the people who use it, we help clients capture AI’s full potential and translate investment into lasting business value.
Key Impact Areas
Outcome-Driven Strategy
Marketing and sales are under pressure to deliver growth while contending with inefficient workflows, siloed teams, and disconnected systems. Many turn to AI to solve these problems, but investments often fail to scale when they aren’t tied to strategy. BCG and Salesforce help clients connect business strategy with execution across commercial functions to ensure that AI adoption is sustainable and outcomes-driven.
With strong C-suite trust, deep functional expertise, and proprietary IP, BCG acts as a business integrator to keep initiatives focused on what matters most. Our approach has enabled clients to achieve up to 50% faster time to deployment and more than 20% productivity gains across sales and service. Together with Salesforce and our clients, we work as a single team to help organizations move with speed and clarity, turning strategy into measurable impact.
With strong C-suite trust, deep functional expertise, and proprietary IP, BCG acts as a business integrator to keep initiatives focused on what matters most. Our approach has enabled clients to achieve up to 50% faster time to deployment and more than 20% productivity gains across sales and service. Together with Salesforce and our clients, we work as a single team to help organizations move with speed and clarity, turning strategy into measurable impact.
AI Innovation
BCG and Salesforce combine BCG X’s proprietary AI capabilities with Salesforce’s integrated CRM platform and Agentforce to embed AI into operational execution across the go-to-market engine. We design solutions that are practical and outcomes-driven, from raising sales productivity to enabling personalization in customer experiences. Together, we unlock the full potential of clients’ Salesforce investments by embedding agentic AI into core sales, service, and marketing operations, moving beyond pilots to real impact.
Adoption and Self-Sufficiency
Successful AI transformation depends on people and processes, not just technology. Siloed teams, antiquated ways of working, disjointed systems, and misaligned execution can often stall progress and make it difficult to scale improvements. BCG helps organizations tackle these challenges with robust change management, redesigning operating models and enabling teams with the skills and structures needed to support new ways of working for both end users and project team members. We go beyond adoption to help leaders and their teams build self-sufficiency, reducing reliance on outside support and ensuring that AI delivers lasting value.
Tailored Industry Solutions
Every industry faces unique challenges when scaling AI. BCG brings functional and sector-specific insight together with Salesforce’s AI platform to create solutions that reflect the realities of each market. In technology and telecom, we help companies navigate fast-changing customer demands and automate critical work. In health care and life sciences, we enable more personalized experiences while supporting compliance and efficiency. And in energy, we guide organizations as they balance operational complexity with the need to innovate. Across industries, agentic AI and real-time data help leaders move faster, operate more effectively, and stay ahead of disruption.
Products and Solutions
Fabriq Personalization AI by BCG X
Fast-track your customized marketing efforts with Fabriq Personalization AI by BCG X. Read more to find out how to unleash the power of data driven marketing.
Deep Customer Engagement AI by BCG X
By integrating AI in customer experience management, companies can increase customer acquisition, upselling & cross-selling and decrease churn.
Conversational Commerce by BCG X
Conversational Commerce by BCG X uses generative AI to manage customer interactions across digital channels—seamlessly, at scale, and in real time.
Smart Banking AI by BCG X: AI in Financial Services
The use of AI in financial services can enable banks to build deeper customer relationships by delivering bespoke solutions. Learn about Smart Banking AI by BCG X here.
Salesforce Value Accelerator
Discover how BCG’s Salesforce Value Accelerator helps leaders unlock business impact faster by turning Salesforce AI and CRM capabilities into measurable results.
Our Clients’ Success with BCG and Salesforce
After a regional telecom had paused its ongoing CRM transformation, BCG confirmed key value drivers, identified operating model gaps to address, and redesigned its upgrade plan, including evaluating new outside partners. The reset fast-tracked the transformation by three months and positioned the company to capture up to $25 million a year in additional value.
Struggling marketing and sales functions led to lower sales and revenue at a US office supply retailer. BCG uncovered the underlying problems and helped the company pilot new sales methods, processes, and technology—including implementing Sales Cloud and Marketo, which led to upticks in meetings scheduled from sales calls, qualified leads, and, ultimately, revenue.
Event
Oct. 14-16
BCG is proud to join Dreamforce as an Innovator Sponsor and Exclusive Partner of the CIO+ Experience. Visit us Oct. 14-16 at San Francisco’s Moscone Center to explore how AI and next-gen technologies can drive business value.
BCG and Salesforce’s Partnership in Action
BCG and Salesforce regularly share perspectives at global events on how AI is reshaping sales, service, and marketing, offering leaders practical insights on how to navigate disruption and capture new growth.
Video
2025年7月3日
Unlocking Enterprise Transformation with AI: BCG and Salesforce
Video
2025年3月7日
Driving Results with Digital Labor
How are companies deploying agentic AI, and what should they focus on? Salesforce’s Kishore Sannidhanam and BCG’s Bryan Berumen discuss.
Video
2024年11月5日
Meeting the Challenge of AI Adoption
Workers are already excited about AI, says Polly Sumner of Salesforce. The real key to successful AI adoption is fostering a mindset of change.
Our Latest Insights
Article
2024年9月16日
Integration between Amazon Web Services and Salesforce—combined with a BCG framework for scaling generative AI—can transform how sales organizations work and create value.
Article
2024年4月12日
Explore the latest insights from the 2024 BCG Digital Government Citizen Survey in our new Trust Imperative series report, a collaboration with Salesforce that delves into how Generation AI can transform public sector service delivery and strengthen trust worldwide.
Article
2024年9月9日
BCG and Salesforce collaborated to understand customer expectation of digital government services based on their experiences.
Jackie Rocca, vice president of product at Slack, describes some AI-driven features the collaboration platform offers to help users streamline their consumption of information and discusses additional opportunities for using generative AI to address user pain points.
Meet Our Experts
